用语义分析和神经网络提升电商推荐精准度

In e-commerce, web mining for page recommendations is widely used but often fails to meet user needs. To address this, we propose a novel solution combining semantic web mining with BP neural networks. We process user search logs to extract five key features: content priority, time spent, user feedback, recommendation semantics, and input deviation. These features are then fed into a BP neural network to classify and prioritize web pages. The prioritized pages are recommended to users. Using book sales pages for testing, our results demonstrate that this solution can quickly and accurately identify the pages users need. Our approach ensures that recommendations are more relevant and tailored to individual preferences, enhancing the online shopping experience. By leveraging advanced semantic analysis and neural network techniques, we bridge the gap between user expectations and actual recommendations. This innovative method not only improves accuracy but also speeds up the recommendation process, making it a valuable tool for e-commerce platforms aiming to boost user satisfaction and engagement. Additionally, our system ability to handle large datasets and provide real-time recommendations makes it a scalable and efficient solution for modern e-commerce challenges.