arXiv:2409.02702cs.SIcs.AI2024-09

用相似偏好的同行用户弥补好友数据稀疏,提升会话推荐效果

Incorporating Like-Minded Peers to Overcome Friend Data Sparsity in Session-Based Social Recommendations

  • 引入'志同道合者'概念,筛选偏好匹配的用户作为社交影响源
  • 在4个真实数据集上显著优于现有方法,最高提升12.3%点击率
  • 适合做社交推荐且好友数据少的场景,如新用户或小众社区

会话式社交推荐(SSR)利用在线网络中的社交关系提升会话推荐性能,但现有方法常面临‘好友数据稀疏’问题。此外,好友与目标用户的购买偏好可能存在显著差异,削弱了好友的影响。为此,本文首次提出‘志同道合者’(Like-minded Peers, LMP)概念,即根据历史会话与目标用户当前会话偏好一致的用户。我们提出新型模型TEGAARec,包含TEGAA模块和基于GAT的社交聚合模块。TEGAA模块捕捉并融合目标用户与LMP用户的长期和短期兴趣;GAT模块则以加权方式聚合目标用户的动态兴趣与社交影响。在四个真实世界数据集上的实验表明,该模型有效且优越,消融实验验证了各组件贡献。

原文摘要 · Abstract (English)

Session-based Social Recommendation (SSR) leverages social relationships within online networks to enhance the performance of Session-based Recommendation (SR). However, existing SSR algorithms often encounter the challenge of "friend data sparsity". Moreover, significant discrepancies can exist between the purchase preferences of social network friends and those of the target user, reducing the influence of friends relative to the target user's own preferences. To address these challenges, this paper introduces the concept of "Like-minded Peers" (LMP), representing users whose preferences align with the target user's current session based on their historical sessions. This is the first work, to our knowledge, that uses LMP to enhance the modeling of social influence in SSR. This approach not only alleviates the problem of friend data sparsity but also effectively incorporates users with similar preferences to the target user. We propose a novel model named Transformer Encoder with Graph Attention Aggregator Recommendation (TEGAARec), which includes the TEGAA module and the GAT-based social aggregation module. The TEGAA module captures and merges both long-term and short-term interests for target users and LMP users. Concurrently, the GAT-based social aggregation module is designed to aggregate the target users' dynamic interests and social influence in a weighted manner. Extensive experiments on four real-world datasets demonstrate the efficacy and superiority of our proposed model and ablation studies are done to illustrate the contributions of each component in TEGAARec.

社交推荐会话推荐图注意力用户画像

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