arXiv:2409.02965cs.SIcs.IR2024-09被引 1

通过分析用户文本与关系图结构,实现可解释的个性化推荐

Do We Trust What They Say or What They Do? A Multimodal User Embedding Provides Personalized Explanations

  • 融合文本与图结构信息,自动评估各模态贡献度
  • 实验证明多数用户关系图比文本更可信
  • 适合需要可解释性的社交推荐与异常检测场景

随着社交媒体的快速发展,分析社交网络用户数据的重要性日益凸显。用户表征学习是关键研究方向,可用于个性化内容推送或恶意行为检测。社交网络用户数据具有天然的多模态特性,现有方法通常结合文本(如帖子内容)和关系(如用户间互动)信息以提升用户嵌入质量。图神经网络的出现使得文本嵌入与用户交互图能更端到端地融合。然而,多数方法未能明确说明在特定任务下,文本或图结构信息对预测的贡献程度,影响下游个性化分析与不可靠信息过滤的可信度。本文提出一种简单而有效的框架——贡献感知多模态用户嵌入(CAMUE),通过实证表明该方法可提供个性化可解释的预测,有效缓解不可靠信息的影响。案例研究显示,大多数用户中图结构信息比文本更具可信度,但也有合理情况是文本信息更关键。本工作为更可解释、可靠且高效的社交网络用户嵌入铺平了道路,有助于实现更好的个性化内容分发。

原文摘要 · Abstract (English)

With the rapid development of social media, the importance of analyzing social network user data has also been put on the agenda. User representation learning in social media is a critical area of research, based on which we can conduct personalized content delivery, or detect malicious actors. Being more complicated than many other types of data, social network user data has inherent multimodal nature. Various multimodal approaches have been proposed to harness both text (i.e. post content) and relation (i.e. inter-user interaction) information to learn user embeddings of higher quality. The advent of Graph Neural Network models enables more end-to-end integration of user text embeddings and user interaction graphs in social networks. However, most of those approaches do not adequately elucidate which aspects of the data - text or graph structure information - are more helpful for predicting each specific user under a particular task, putting some burden on personalized downstream analysis and untrustworthy information filtering. We propose a simple yet effective framework called Contribution-Aware Multimodal User Embedding (CAMUE) for social networks. We have demonstrated with empirical evidence, that our approach can provide personalized explainable predictions, automatically mitigating the impact of unreliable information. We also conducted case studies to show how reasonable our results are. We observe that for most users, graph structure information is more trustworthy than text information, but there are some reasonable cases where text helps more. Our work paves the way for more explainable, reliable, and effective social media user embedding which allows for better personalized content delivery.

用户嵌入可解释性多模态社交推荐

Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。