arXiv:2409.04540cs.IR2024-09

统一框架让推荐系统跨领域迁移更灵活,适配多种场景。

A Unified Framework for Cross-Domain Recommendation

  • 基于域不变迁移学习,扩展原有最优模型以适应多场景。
  • 在快手直播间推荐系统中实测,显著提升跨域推荐效果。
  • 适合需要处理冷启动和数据稀疏问题的工业级推荐场景。

为应对领域专家推荐系统中长期存在的数据稀疏与冷启动问题,跨领域推荐(CDR)成为有前景的方法。其通过利用相关源领域的交互知识,特别是跨多个领域的用户或商品,来提升目标领域的预测性能。学术研究中,需考虑辅助领域数量、领域重叠元素、用户-物品交互类型及下游任务等多种设计因素。由于不同组合场景众多,现有方法多针对特定垂直场景定制,难以横向扩展。为实现对多种场景的统一适应,本文受域不变迁移学习启发,从五个方面对先前最先进模型UniCDR进行扩展,提出UniCDR+。该工作已在快手直播间推荐系统成功部署。

原文摘要 · Abstract (English)

In addressing the persistent challenges of data-sparsity and cold-start issues in domain-expert recommender systems, Cross-Domain Recommendation (CDR) emerges as a promising methodology. CDR aims at enhancing prediction performance in the target domain by leveraging interaction knowledge from related source domains, particularly through users or items that span across multiple domains (e.g., Short-Video and Living-Room). For academic research purposes, there are a number of distinct aspects to guide CDR method designing, including the auxiliary domain number, domain-overlapped element, user-item interaction types, and downstream tasks. With so many different CDR combination scenario settings, the proposed scenario-expert approaches are tailored to address a specific vertical CDR scenario, and often lack the capacity to adapt to multiple horizontal scenarios. In an effect to coherently adapt to various scenarios, and drawing inspiration from the concept of domain-invariant transfer learning, we extend the former SOTA model UniCDR in five different aspects, named as UniCDR+. Our work was successfully deployed on the Kuaishou Living-Room RecSys.

跨域推荐推荐系统迁移学习工业应用

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