用博弈模型分析文旅业对沉浸技术的采纳路径
Evolutionary Game Dynamics Applied to Strategic Adoption of Immersive Technologies in Cultural Heritage and Tourism
- 基于问卷法分解利益相关者认知，构建演化博弈模型
- 揭示多方共存下长期主导策略的形成机制
- 适合文旅科技政策制定者与技术推广从业者
沉浸式技术如元宇宙、AR和VR正处于关键抉择期，文化与旅游行业面临重大决策压力。利益相关者的认知在技术采纳中起关键作用，影响其速度与广度。本文通过Q方法将利益相关者认知分解为主成分，并构建演化博弈模型，尝试描绘可能的情景并揭示潜在决策轨迹。该方法揭示了在多方共存复杂系统中，长期主导策略如何通过演化动态自然形成。
原文摘要 · Abstract (English)
Immersive technologies such as Metaverse, AR, and VR are at a crossroads, with many actors pondering their adoption and potential sectors interested in integration. The cultural and tourism industries are particularly impacted, facing significant pressure to make decisions that could shape their future landscapes. Stakeholders' perceptions play a crucial role in this process, influencing the speed and extent of technology adoption. As immersive technologies promise to revolutionize experiences, stakeholders in these fields weigh the benefits and challenges of embracing such innovations. The current choices will likely determine the trajectory of cultural preservation and tourism enhancement, potentially transforming how we engage with history, art, and travel. Starting from a decomposition of stakeholders' perceptions into principal components using Q-methodology, this article employs an evolutionary game model to attempt to map possible scenarios and highlight potential decision-making trajectories. The proposed approach highlights how evolutionary dynamics lead to identifying a dominant long-term strategy that emerges from the complex system of coexistence among various stakeholders.
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