让推荐系统懂情绪,提升用户满意度和推荐精准度
Towards Empathetic Conversational Recommender Systems
- 用用户情绪优化偏好建模,更懂用户真实需求
- 通过情感对齐生成自然回应,减少幻觉现象
- 结合大模型标注情感标签,适合情感交互研究者
对话式推荐系统(CRS)通过多轮对话获取用户偏好,通常依赖外部知识和预训练语言模型捕捉对话上下文。现有方法多基于基准数据集训练,假设其中的标准项目与回复为最优,却忽视用户可能对标准内容产生负面情绪,且难以产生情感共鸣。这导致系统倾向于复制数据中的逻辑,而非真正契合用户需求。为此,本文提出情感化对话推荐框架(ECR),包含两个核心模块:情感感知的项目推荐与情感对齐的响应生成。通过引入用户情绪信息,改进用户偏好建模以实现更准确的推荐;采用检索增强提示微调预训练语言模型,生成更具人类情感特征的回应,并缓解幻觉问题。针对标注数据不足,利用大语言模型标注情感标签及外部资源收集的情感评论扩充数据集。设计新型评估指标,衡量现实场景中用户满意度。在ReDial数据集上的实验验证了该框架在提升推荐精度与用户满意度方面的有效性。
原文摘要 · Abstract (English)
Conversational recommender systems (CRSs) are able to elicit user preferences through multi-turn dialogues. They typically incorporate external knowledge and pre-trained language models to capture the dialogue context. Most CRS approaches, trained on benchmark datasets, assume that the standard items and responses in these benchmarks are optimal. However, they overlook that users may express negative emotions with the standard items and may not feel emotionally engaged by the standard responses. This issue leads to a tendency to replicate the logic of recommenders in the dataset instead of aligning with user needs. To remedy this misalignment, we introduce empathy within a CRS. With empathy we refer to a system's ability to capture and express emotions. We propose an empathetic conversational recommender (ECR) framework. ECR contains two main modules: emotion-aware item recommendation and emotion-aligned response generation. Specifically, we employ user emotions to refine user preference modeling for accurate recommendations. To generate human-like emotional responses, ECR applies retrieval-augmented prompts to fine-tune a pre-trained language model aligning with emotions and mitigating hallucination. To address the challenge of insufficient supervision labels, we enlarge our empathetic data using emotion labels annotated by large language models and emotional reviews collected from external resources. We propose novel evaluation metrics to capture user satisfaction in real-world CRS scenarios. Our experiments on the ReDial dataset validate the efficacy of our framework in enhancing recommendation accuracy and improving user satisfaction.
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