西方主导的AI写作助手让非西方用户趋同于西式文风,削弱文化表达差异。
AI Suggestions Homogenize Writing Toward Western Styles and Diminish Cultural Nuances
- 对比美印用户,西方中心化AI对美国人提升效率更明显
- 印度用户采纳西式写作风格,内容与表达方式均被重塑
- 适合关注AI公平性、跨文化传播的研究者与产品设计者
大型语言模型(LLMs)正日益嵌入编程工具和写作助手等日常应用。当这些全球部署的AI应用基于西方价值观时,可能引发文化偏见问题。本研究通过受控实验,比较118名来自印度和美国的参与者在有无AI建议下完成文化相关写作任务的表现。结果表明,AI对美国用户带来的效率提升高于印度用户;更重要的是,印度用户在使用AI后显著采纳了西式写作风格,不仅改变内容,也改变了表达方式。这说明西方主导的AI正推动写作趋同于西方范式,削弱文化特有的表达细微差别。
原文摘要 · Abstract (English)
Large language models (LLMs) are being increasingly integrated into everyday products and services, such as coding tools and writing assistants. As these embedded AI applications are deployed globally, there is a growing concern that the AI models underlying these applications prioritize Western values. This paper investigates what happens when a Western-centric AI model provides writing suggestions to users from a different cultural background. We conducted a cross-cultural controlled experiment with 118 participants from India and the United States who completed culturally grounded writing tasks with and without AI suggestions. Our analysis reveals that AI provided greater efficiency gains for Americans compared to Indians. Moreover, AI suggestions led Indian participants to adopt Western writing styles, altering not just what is written but also how it is written. These findings show that Western-centric AI models homogenize writing toward Western norms, diminishing nuances that differentiate cultural expression.
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