arXiv:2409.16623cs.AI2024-09被引 3

用神经微分方程建模信息传播的连续时间动态,提升预测准确性。

On Your Mark, Get Set, Predict! Modeling Continuous-Time Dynamics of Cascades for Information Popularity Prediction

  • 基于神经微分方程与传播图结构,建模事件间的连续时间动态。
  • 在三个真实数据集上相比最优基线提升2.3%至33.2%。
  • 适合关注社交媒体传播预测、时序建模的研究者。

信息流行度预测在病毒式营销和新闻推荐等领域具有重要意义,其核心在于精确建模信息传播背后隐含的时序扩散过程,如推文的转发行为。现有方法或使用循环网络从首个到末个事件捕捉时序动态,或基于自激点过程建立统计模型。然而,信息传播本质上是具有不规则观测事件的复杂连续时间过程,循环网络难以捕捉事件间的时间间隔,而自激点过程又缺乏灵活性以刻画复杂扩散模式。为此,本文提出ConCat,通过神经微分方程(Neural ODEs)在连续时间中建模传播事件,结合传播图与序列事件信息;同时将传播事件视为由条件强度函数参数化的神经时序点过程(TPPs),进一步支持流行度预测。在三个真实数据集上的实验表明,ConCat显著优于现有最先进方法,在三个数据集上相对最佳基线提升2.3%至33.2%。

原文摘要 · Abstract (English)

Information popularity prediction is important yet challenging in various domains, including viral marketing and news recommendations. The key to accurately predicting information popularity lies in subtly modeling the underlying temporal information diffusion process behind observed events of an information cascade, such as the retweets of a tweet. To this end, most existing methods either adopt recurrent networks to capture the temporal dynamics from the first to the last observed event or develop a statistical model based on self-exciting point processes to make predictions. However, information diffusion is intrinsically a complex continuous-time process with irregularly observed discrete events, which is oversimplified using recurrent networks as they fail to capture the irregular time intervals between events, or using self-exciting point processes as they lack flexibility to capture the complex diffusion process. Against this background, we propose ConCat, modeling the Continuous-time dynamics of Cascades for information popularity prediction. On the one hand, it leverages neural Ordinary Differential Equations (ODEs) to model irregular events of a cascade in continuous time based on the cascade graph and sequential event information. On the other hand, it considers cascade events as neural temporal point processes (TPPs) parameterized by a conditional intensity function which can also benefit the popularity prediction task. We conduct extensive experiments to evaluate ConCat on three real-world datasets. Results show that ConCat achieves superior performance compared to state-of-the-art baselines, yielding a 2.3%-33.2% improvement over the best-performing baselines across the three datasets.

信息传播时序建模神经ODE流行度预测

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