通过意图片段插入增强数据,提升序列推荐的用户意图捕捉能力。
Intent-Enhanced Data Augmentation for Sequential Recommendation
- 基于用户行为序列插入意图片段,构建正负样本对。
- 联合优化主任务与对比学习损失,显著提升推荐性能。
- 适合需要精准捕捉用户动态意图的推荐系统场景。
现有序列推荐算法广泛采用数据增强方法以提升用户意图建模能力,但这些方法依赖大量随机采样,易引入噪声并模糊用户意图,且对增强数据的利用不充分。本文提出一种意图增强的数据增强方法(IESRec),通过在用户行为序列中插入意图片段,构建正负样本。一方面,将生成的正样本与原始数据混合训练,提升推荐效果;另一方面,利用正负样本构建对比损失函数,通过自监督学习增强模型表现。主推荐任务与对比学习损失共同优化。在三个真实世界数据集上的实验验证了该方法的有效性。
原文摘要 · Abstract (English)
The research on intent-enhanced sequential recommendation algorithms focuses on how to better mine dynamic user intent based on user behavior data for sequential recommendation tasks. Various data augmentation methods are widely applied in current sequential recommendation algorithms, effectively enhancing the ability to capture user intent. However, these widely used data augmentation methods often rely on a large amount of random sampling, which can introduce excessive noise into the training data, blur user intent, and thus negatively affect recommendation performance. Additionally, these methods have limited approaches to utilizing augmented data, failing to fully leverage the augmented samples. We propose an intent-enhanced data augmentation method for sequential recommendation(\textbf{IESRec}), which constructs positive and negative samples based on user behavior sequences through intent-segment insertion. On one hand, the generated positive samples are mixed with the original training data, and they are trained together to improve recommendation performance. On the other hand, the generated positive and negative samples are used to build a contrastive loss function, enhancing recommendation performance through self-supervised training. Finally, the main recommendation task is jointly trained with the contrastive learning loss minimization task. Experiments on three real-world datasets validate the effectiveness of our IESRec model.
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