arXiv:2410.11719cs.IR2024-10中稿 · SIGIR 2025被引 7

动态融合多领域图数据,提升跨域推荐效果。

Adaptive Graph Integration for Cross-Domain Recommendation via Heterogeneous Graph Coordinators

  • 通过自适应协调器动态整合多领域图结构。
  • 在多个数据集上超越现有最佳方法,显著减少负迁移影响。
  • 适用于各类图模型,适合需要跨域推荐的平台使用。

在数字时代,用户通常在多个领域(如电商、流媒体平台和社交网络)与多样化物品交互,生成复杂的异构交互图。利用多领域数据可丰富用户画像并缓解单一领域的数据稀疏问题。然而,由于用户行为和物品特征存在固有差异,跨域知识融合仍具挑战性,且存在负迁移风险,即源域中无关或冲突的信息会损害目标域性能。为此,我们提出HAGO框架,采用异构自适应图协调器,动态将多领域图整合为统一结构。HAGO通过自适应调整协调器与各领域图节点间的连接,增强有益的跨域交互,同时抑制负迁移。此外,我们设计了一种通用的多领域图预训练策略,协同学习高质量跨域节点表示。该框架兼容多种图模型与预训练技术,具备广泛适用性和有效性。大量实验表明,其在跨域推荐场景中优于现有先进方法,展现出实际应用潜力。源代码已开源:https://github.com/zhy99426/HAGO。

原文摘要 · Abstract (English)

In the digital era, users typically interact with diverse items across multiple domains (e.g., e-commerce, streaming platforms, and social networks), generating intricate heterogeneous interaction graphs. Leveraging multi-domain data can improve recommendation systems by enriching user insights and mitigating data sparsity in individual domains. However, integrating such multi-domain knowledge for cross-domain recommendation remains challenging due to inherent disparities in user behavior and item characteristics and the risk of negative transfer, where irrelevant or conflicting information from the source domains adversely impacts the target domain's performance. To tackle these challenges, we propose HAGO, a novel framework with \textbf{H}eterogeneous \textbf{A}daptive \textbf{G}raph co\textbf{O}rdinators, which dynamically integrates multi-domain graphs into a cohesive structure. HAGO adaptively adjusts the connections between coordinators and multi-domain graph nodes to enhance beneficial inter-domain interactions while alleviating negative transfer. Furthermore, we introduce a universal multi-domain graph pre-training strategy alongside HAGO to collaboratively learn high-quality node representations across domains. Being compatible with various graph-based models and pre-training techniques, HAGO demonstrates broad applicability and effectiveness. Extensive experiments show that our framework outperforms state-of-the-art methods in cross-domain recommendation scenarios, underscoring its potential for real-world applications. The source code is available at https://github.com/zhy99426/HAGO.

跨域推荐图神经网络自适应融合

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