arXiv:2410.12366cs.IR2024-10被引 13

解决推荐系统中用户与物品的隐变量干扰问题,提升推荐准确性。

Multi-Cause Deconfounding for Recommender Systems with Latent Confounders

  • 用多原因因果推断学习用户和物品的隐变量替代物。
  • 在三个真实数据集上显著降低偏差,提升推荐精度。
  • 适合研究推荐系统因果建模与去偏的读者。

在推荐系统中,多种隐含混淆因素(如用户社交环境、物品公共吸引力)会以不同方式影响用户行为、物品曝光及反馈,这些因素可能直接或间接作用于用户反馈,并在用户或物品间共享,构成多原因隐变量混淆。现有方法通常无法同时处理用户-反馈与物品-反馈之间的隐变量混淆。为此,我们提出多原因去混淆推荐方法(MCDCF),利用多原因因果效应估计,从用户行为数据中学习与用户和物品相关的隐变量替代物。具体而言,将用户交互的多个物品及与物品交互的多个用户视为处理变量,从而学习影响用户-反馈与物品-反馈因果关系估计的隐变量替代物。此外,我们理论上证明了方法的有效性。在三个真实数据集上的大量实验表明,该方法能有效恢复与用户和物品相关的隐变量,降低偏差,从而提升推荐准确率。

原文摘要 · Abstract (English)

In recommender systems, various latent confounding factors (e.g., user social environment and item public attractiveness) can affect user behavior, item exposure, and feedback in distinct ways. These factors may directly or indirectly impact user feedback and are often shared across items or users, making them multi-cause latent confounders. However, existing methods typically fail to account for latent confounders between users and their feedback, as well as those between items and user feedback simultaneously. To address the problem of multi-cause latent confounders, we propose a multi-cause deconfounding method for recommender systems with latent confounders (MCDCF). MCDCF leverages multi-cause causal effect estimation to learn substitutes for latent confounders associated with both users and items, using user behaviour data. Specifically, MCDCF treats the multiple items that users interact with and the multiple users that interact with items as treatment variables, enabling it to learn substitutes for the latent confounders that influence the estimation of causality between users and their feedback, as well as between items and user feedback. Additionally, we theoretically demonstrate the soundness of our MCDCF method. Extensive experiments on three real-world datasets demonstrate that our MCDCF method effectively recovers latent confounders related to users and items, reducing bias and thereby improving recommendation accuracy.

推荐系统因果推断去偏隐变量

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