用物品描述生成更精准推荐，支持意图控制

Recent advancements in generative recommendation systems, particularly in the realm of sequential recommendation tasks, have shown promise in enhancing generalization to new items. Among these approaches, diffusion-based generative recommendation has emerged as an effective tool, leveraging its ability to capture data distributions and generate high-quality samples. Despite effectiveness, two primary challenges have been identified: 1) the lack of consistent modeling of data distribution for oracle items; and 2) the difficulty in scaling to more informative control signals beyond historical interactions. These issues stem from the uninformative nature of ID embeddings, which necessitate random initialization and limit the incorporation of additional control signals. To address these limitations, we propose iDreamRec to involve more concrete prior knowledge to establish item embeddings, particularly through detailed item text descriptions and advanced Text Embedding Models (TEM). More importantly, by converting item descriptions into embeddings aligned with TEM, we enable the integration of intention instructions as control signals to guide the generation of oracle items. Experimental results on four datasets demonstrate that iDreamRec not only outperforms existing diffusion-based generative recommenders but also facilitates the incorporation of intention instructions for more precise and effective recommendation generation.