arXiv:2410.14241cs.IR2024-10中稿 · Australasian Datab…被引 4

用图神经网络解决冷启动推荐难题,不牺牲老用户体验。

Graph Neural Patching for Cold-Start Recommendations

  • 设计双模块GNN,分别处理热用户和冷启动用户
  • 在三个数据集上同时提升冷热用户的推荐效果
  • 适合需要兼顾新旧用户推荐的工业场景

推荐系统中的冷启动问题仍是关键挑战。现有方法通常在辅助数据上训练混合模型,同时服务于冷启动和已有用户/物品,可能降低后者体验,限制其实际应用。尽管图神经网络(GNN)在建模协同信号方面表现优异,但在用户-物品图中对冷启动实体缺乏初始连接,难以有效应用。为此,我们提出图神经补丁框架(GNP),具备双重功能:GWarmer用于建模已有热用户/物品的协同信号,而补丁网络则模拟并增强其对冷启动推荐的表现。在三个基准数据集上的大量实验验证了GNP在推荐热用户和冷启动用户方面的优越性。

原文摘要 · Abstract (English)

The cold start problem in recommender systems remains a critical challenge. Current solutions often train hybrid models on auxiliary data for both cold and warm users/items, potentially degrading the experience for the latter. This drawback limits their viability in practical scenarios where the satisfaction of existing warm users/items is paramount. Although graph neural networks (GNNs) excel at warm recommendations by effective collaborative signal modeling, they haven't been effectively leveraged for the cold-start issue within a user-item graph, which is largely due to the lack of initial connections for cold user/item entities. Addressing this requires a GNN adept at cold-start recommendations without sacrificing performance for existing ones. To this end, we introduce Graph Neural Patching for Cold-Start Recommendations (GNP), a customized GNN framework with dual functionalities: GWarmer for modeling collaborative signal on existing warm users/items and Patching Networks for simulating and enhancing GWarmer's performance on cold-start recommendations. Extensive experiments on three benchmark datasets confirm GNP's superiority in recommending both warm and cold users/items.

推荐系统图神经网络冷启动

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