arXiv:2410.16780cs.CLcs.AI2024-10被引 12

用新数据集和融合架构让大模型生成更自然的推荐对话。

Beyond Retrieval: Generating Narratives in Conversational Recommender Systems

  • 构建新数据集REGEN,含用户偏好解释与购买史摘要。
  • 融合协同过滤与内容嵌入,语言指标提升4%-12%。
  • 首次系统分析大模型在推荐叙事中的表现,适合对话系统研究者。

大型语言模型的生成与推理能力为开发真正对话式推荐系统提供了机遇。然而,如何将推荐系统知识有效融入大模型以生成面向推荐任务的自然语言仍具挑战。本文提出两个关键贡献:首先,构建新数据集REGEN(Reviews Enhanced with GEnerative Narratives),基于Amazon产品评论数据,补充了个性化偏好解释、推荐商品推荐语及购买历史总结,并公开发布以促进后续研究;同时建立基于主流生成指标的基准,并使用评分大模型对新数据集进行自动化评估。其次,提出一种融合架构(CF model with LLM),作为REGEN的基线。据我们所知,这是首次系统分析大模型理解推荐信号并生成丰富叙事的能力。实验表明,大模型能有效学习基于交互的协同过滤嵌入,结合项目元数据和个人化信息后性能进一步提升。融合协同过滤与内容嵌入使关键语言指标相比单独使用任一嵌入提升4%-12%。我们还分析了两类嵌入在该生成任务中的具体贡献。

原文摘要 · Abstract (English)

The recent advances in Large Language Model's generation and reasoning capabilities present an opportunity to develop truly conversational recommendation systems. However, effectively integrating recommender system knowledge into LLMs for natural language generation which is tailored towards recommendation tasks remains a challenge. This paper addresses this challenge by making two key contributions. First, we introduce a new dataset (REGEN) for natural language generation tasks in conversational recommendations. REGEN (Reviews Enhanced with GEnerative Narratives) extends the Amazon Product Reviews dataset with rich user narratives, including personalized explanations of product preferences, product endorsements for recommended items, and summaries of user purchase history. REGEN is made publicly available to facilitate further research. Furthermore, we establish benchmarks using well-known generative metrics, and perform an automated evaluation of the new dataset using a rater LLM. Second, the paper introduces a fusion architecture (CF model with an LLM) which serves as a baseline for REGEN. And to the best of our knowledge, represents the first attempt to analyze the capabilities of LLMs in understanding recommender signals and generating rich narratives. We demonstrate that LLMs can effectively learn from simple fusion architectures utilizing interaction-based CF embeddings, and this can be further enhanced using the metadata and personalization data associated with items. Our experiments show that combining CF and content embeddings leads to improvements of 4-12% in key language metrics compared to using either type of embedding individually. We also provide an analysis to interpret how CF and content embeddings contribute to this new generative task.

对话推荐大模型生成任务

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