arXiv:2410.19177cs.SIcs.IR2024-10被引 5

用用户评价和表情符号分析香水偏好,发现更精准的香味社区。

Sentiment-Driven Community Detection in a Network of Perfume Preferences

  • 构建香水共偏好网络,融合用户评分与表情符号增强情感识别。
  • 通过调整边权重提升社区划分模度,使香味聚类更准确。
  • 适合对香水推荐系统、情感分析感兴趣的从业者或研究者。

网络分析在多个领域日益重要,包括香水行业——将香水作为节点,用户共同偏好作为边,构建香水网络。社区检测可揭示相似香水的聚类,为消费者偏好分析、推荐系统优化及精准营销提供洞见。本研究基于波斯零售平台Atrafshan的用户评论,构建双部网络(用户与香水为节点,正面评论为边),转换为香水共偏好网络,连接被相同用户喜爱的香水。应用社区检测算法,基于共享偏好识别聚类,深化对香水市场用户情绪的理解。为提升情感分析精度,引入表情符号及用户投票机制:表情符号匹配波斯语对应含义以捕捉评论情绪,用户对香型、留香时间、扩散范围的评分用于细化情感分类。边权重按60:40比例结合邻接值与用户评分,反映连接强度与用户偏好。该改进显著提升社区模度,实现更精准的香水分组。本研究首次将社区检测应用于香水网络,其在情感分析与边权优化方面的进展,为香水行业推荐与营销策略优化提供可行动见解。

原文摘要 · Abstract (English)

Network analysis is increasingly important across various fields, including the fragrance industry, where perfumes are represented as nodes and shared user preferences as edges in perfume networks. Community detection can uncover clusters of similar perfumes, providing insights into consumer preferences, enhancing recommendation systems, and informing targeted marketing strategies. This study aims to apply community detection techniques to group perfumes favored by users into relevant clusters for better recommendations. We constructed a bipartite network from user reviews on the Persian retail platform "Atrafshan," with nodes representing users and perfumes, and edges formed by positive comments. This network was transformed into a Perfume Co-Preference Network, connecting perfumes liked by the same users. By applying community detection algorithms, we identified clusters based on shared preferences, enhancing our understanding of user sentiment in the fragrance market. To improve sentiment analysis, we integrated emojis and a user voting system for greater accuracy. Emojis, aligned with their Persian counterparts, captured the emotional tone of reviews, while user ratings for scent, longevity, and sillage refined sentiment classification. Edge weights were adjusted by combining adjacency values with user ratings in a 60:40 ratio, reflecting both connection strength and user preferences. These enhancements led to improved modularity of detected communities, resulting in more accurate perfume groupings. This research pioneers the use of community detection in perfume networks, offering new insights into consumer preferences. Our advancements in sentiment analysis and edge weight refinement provide actionable insights for optimizing product recommendations and marketing strategies in the fragrance industry.

社区检测情感分析香水推荐

Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。