用自然语言生成用户画像,让推荐系统更透明高效
GenUP: Generative User Profilers as In-Context Learners for Next POI Recommender Systems
- 将用户签到数据转化为自然语言画像,替代传统向量嵌入
- 在多个数据集上提升推荐准确率,冷启动场景下优势明显
- 适合需要可解释性与快速更新的现实推荐系统
传统兴趣点(POI)推荐系统因依赖密集向量化的用户嵌入,常缺乏透明度、可解释性和可审计性。此外,新用户冷启动问题限制了推荐准确性。现有方法多通过借用其他用户的相似轨迹解决,但计算开销大且增加LLM上下文长度,难以扩展。为此,我们提出一种从大规模基于位置的社会网络(LBSN)签到数据生成自然语言(NL)用户画像的方法,融合稳健的人格评估与行为理论。这些NL画像捕捉用户偏好、习惯与行为模式,提升POI预测精度并增强可解释性。通过将NL画像作为提示注入大模型,本方法降低对历史数据的依赖,同时保持灵活性、易更新性与计算效率。实验表明,该方法在多个基准上优于基线模型,且更适合实际部署的推荐系统。源代码已公开:https://github.com/w11wo/GenUP/
原文摘要 · Abstract (English)
Traditional Point-of-Interest (POI) recommendation systems often lack transparency, interpretability, and scrutability due to their reliance on dense vector-based user embeddings. Furthermore, the cold-start problem -- where systems have insufficient data for new users -- limits their ability to generate accurate recommendations. Existing methods often address this by leveraging similar trajectories from other users, but this approach can be computationally expensive and increases the context length for LLM-based methods, making them difficult to scale. To address these limitations, we propose a method that generates natural language (NL) user profiles from large-scale, location-based social network (LBSN) check-ins, utilizing robust personality assessments and behavioral theories. These NL profiles capture user preferences, routines, and behaviors, improving POI prediction accuracy while offering enhanced transparency. By incorporating NL profiles as system prompts to LLMs, our approach reduces reliance on extensive historical data, while remaining flexible, easily updated, and computationally efficient. Our method is not only competitive with other LLM-based methods but is also more scalable for real-world POI recommender systems. Results demonstrate that our approach consistently outperforms baseline methods, offering a more interpretable and resource-efficient solution for POI recommendation systems. Our source code is available at: https://github.com/w11wo/GenUP/.
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