用双条件扩散模型融合用户行为序列与显式交互,提升推荐精准度。
Dual Conditional Diffusion Models for Sequential Recommendation
- 在正向和反向扩散中嵌入隐式与显式双重条件
- 在多个数据集上超越现有方法,精度与效率双提升
- 适合追求高精度推荐的工业场景使用
扩散模型在序列推荐(SR)中展现潜力,但现有方法多依赖隐式条件扩散,将用户行为压缩为单一表征,导致序列与上下文信息丢失。显式信息如用户-物品交互或序列模式虽具指导价值,却常被忽视。将二者结合面临动态整合与噪声抑制难题。为此,本文提出双条件扩散模型DCRec,通过在正向与反向扩散过程中嵌入隐式与显式双重条件,保留关键序列信息并利用显式交互引导推荐。核心组件为双条件扩散变换器(DCDT),采用交叉注意力机制在扩散各阶段动态融合显式信号,增强上下文理解,减少无关模式干扰。大量实验表明,DCRec在公开基准数据集上显著优于当前最优方法,在准确率与计算效率上均实现提升。
原文摘要 · Abstract (English)
Recent advancements in diffusion models have shown promising results in sequential recommendation (SR). Existing approaches predominantly rely on implicit conditional diffusion models, which compress user behaviors into a single representation during the forward diffusion process. While effective to some extent, this oversimplification often leads to the loss of sequential and contextual information, which is critical for understanding user behavior. Moreover, explicit information, such as user-item interactions or sequential patterns, remains underutilized, despite its potential to directly guide the recommendation process and improve precision. However, combining implicit and explicit information is non-trivial, as it requires dynamically integrating these complementary signals while avoiding noise and irrelevant patterns within user behaviors. To address these challenges, we propose Dual Conditional Diffusion Models for Sequential Recommendation (DCRec), which effectively integrates implicit and explicit information by embedding dual conditions into both the forward and reverse diffusion processes. This allows the model to retain valuable sequential and contextual information while leveraging explicit user-item interactions to guide the recommendation process. Specifically, we introduce the Dual Conditional Diffusion Transformer (DCDT), which employs a cross-attention mechanism to dynamically integrate explicit signals throughout the diffusion stages, ensuring contextual understanding and minimizing the influence of irrelevant patterns. This design enables precise and contextually relevant recommendations. Extensive experiments on public benchmark datasets demonstrate that DCRec significantly outperforms state-of-the-art methods in both accuracy and computational efficiency.
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