通过分层结构共享提升异构图神经网络多任务学习,解决物流客户扩张中标签稀疏问题。
Hierarchical Structure Sharing Empowers Multi-task Heterogeneous GNNs for Customer Expansion
- 分阶段设计结构信息共享机制,区分任务共性与特性模式。
- 在私有数据集上平均精度提升51.41%,公开数据集宏F1提升10.52%。
- 已在中国头部物流企业落地,签约成功率提升41.67%,两个月新增超45万订单。
客户扩张——即通过获取新客户来扩大现有客户基础——对物流企业规模化运营和长期盈利至关重要。尽管现有先进方法将该任务建模为异构图学习框架下的单节点分类问题并取得良好效果,但在本场景下仍面临极端正样本稀疏的挑战。多任务学习(MTL)通过引入相关且标签丰富的辅助任务,实现知识共享以增强标签稀疏任务的预测能力,具有潜力。然而,现有MTL方法因未能区分不同任务间的共享与特异性结构模式,导致性能下降。这一问题源于其对异构图神经网络固有的复杂结构学习过程(涉及多类型关系的多层聚合)考虑不足。为此,我们提出结构感知的分层信息共享框架(StrucHIS),显式调控物流客户扩张任务间结构信息的共享。StrucHIS将结构学习过程分解为多个阶段,并在每阶段引入共享机制,有效缓解了各阶段任务特异性结构模式的影响。我们在私有及公开数据集上评估了StrucHIS,分别实现了51.41%的平均精度提升和10.52%的宏F1增益。该方法已部署于中国最大物流企业之一,相比原有策略,合同签订成功率提升41.67%,仅两个月内即生成超过45.3万新订单。
原文摘要 · Abstract (English)
Customer expansion, i.e., growing a business existing customer base by acquiring new customers, is critical for scaling operations and sustaining the long-term profitability of logistics companies. Although state-of-the-art works model this task as a single-node classification problem under a heterogeneous graph learning framework and achieve good performance, they struggle with extremely positive label sparsity issues in our scenario. Multi-task learning (MTL) offers a promising solution by introducing a correlated, label-rich task to enhance the label-sparse task prediction through knowledge sharing. However, existing MTL methods result in performance degradation because they fail to discriminate task-shared and task-specific structural patterns across tasks. This issue arises from their limited consideration of the inherently complex structure learning process of heterogeneous graph neural networks, which involves the multi-layer aggregation of multi-type relations. To address the challenge, we propose a Structure-Aware Hierarchical Information Sharing Framework (SrucHIS), which explicitly regulates structural information sharing across tasks in logistics customer expansion. SrucHIS breaks down the structure learning phase into multiple stages and introduces sharing mechanisms at each stage, effectively mitigating the influence of task-specific structural patterns during each stage. We evaluate StrucHIS on both private and public datasets, achieving a 51.41% average precision improvement on the private dataset and a 10.52% macro F1 gain on the public dataset. StrucHIS is further deployed at one of the largest logistics companies in China and demonstrates a 41.67% improvement in the success contract-signing rate over existing strategies, generating over 453K new orders within just two months.
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