arXiv:2410.22790cs.IRcs.AI2024-10被引 28

通过双对比机制建模用户高低层次偏好,提升序列推荐准确率。

Dual Contrastive Transformer for Hierarchical Preference Modeling in Sequential Recommendation

  • 设计双变换器模块分别捕捉物品ID和属性信息的偏好
  • 引入双对比学习增强高低层偏好表征,提升推荐精度
  • 适合研究序列推荐与多粒度用户建模的读者

序列推荐系统(SRS)旨在通过建模用户在交互序列中蕴含的复杂偏好,预测其可能感兴趣的后续项目。然而,现有方法通常仅基于物品ID信息建模单一低层偏好,忽略了由物品属性(如类别)揭示的高层偏好;同时,它们常依赖有限的序列上下文信息进行预测,忽视了物品间的语义关系。为此,本文提出一种新型分层偏好建模框架,以更全面地捕捉用户复杂的高低层次偏好动态。具体而言,该框架设计了新颖的双变换器模块和双对比学习策略,分别用于区分性地学习低层与高层偏好,并有效增强两者的表征能力。此外,还提出了语义增强的上下文嵌入模块,生成更具信息量的上下文表示,进一步提升推荐性能。在六个真实数据集上的大量实验表明,所提方法优于现有最先进模型,且设计合理。

原文摘要 · Abstract (English)

Sequential recommender systems (SRSs) aim to predict the subsequent items which may interest users via comprehensively modeling users' complex preference embedded in the sequence of user-item interactions. However, most of existing SRSs often model users' single low-level preference based on item ID information while ignoring the high-level preference revealed by item attribute information, such as item category. Furthermore, they often utilize limited sequence context information to predict the next item while overlooking richer inter-item semantic relations. To this end, in this paper, we proposed a novel hierarchical preference modeling framework to substantially model the complex low- and high-level preference dynamics for accurate sequential recommendation. Specifically, in the framework, a novel dual-transformer module and a novel dual contrastive learning scheme have been designed to discriminatively learn users' low- and high-level preference and to effectively enhance both low- and high-level preference learning respectively. In addition, a novel semantics-enhanced context embedding module has been devised to generate more informative context embedding for further improving the recommendation performance. Extensive experiments on six real-world datasets have demonstrated both the superiority of our proposed method over the state-of-the-art ones and the rationality of our design.

序列推荐分层建模对比学习双变换器

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