系统梳理捆绑推荐的主流方法与挑战,助力提升电商销量。
A Survey on Bundle Recommendation: Methods, Applications, and Challenges
- 按策略分为判别式与生成式两类,分别建模捆绑与生成组合。
- 总结数据集与评估指标,复现主流模型验证有效性。
- 适合做电商推荐、消费行为研究的学者与工程师参考。
近年来,捆绑推荐系统因其能提升用户体验并增加销售,在学术界和工业界备受关注。该综述系统性地回顾了捆绑推荐领域:首先构建产品捆绑的分类体系,将其分为基于不同应用领域的判别式与生成式捆绑推荐两类;接着分别阐述两类任务的建模方式,包括判别式中从捆绑与物品层面进行表征学习及交互建模,生成式中从物品层面进行表征学习并生成捆绑组合。随后,梳理了相关资源,涵盖常用数据集与评估指标,并对主流模型进行了可复现性实验。最后,讨论了当前主要挑战,展望了未来发展方向,旨在为研究者与从业者提供实用参考。代码与数据集已公开于 https://github.com/WUT-IDEA/bundle-recommendation-survey。
原文摘要 · Abstract (English)
In recent years, bundle recommendation systems have gained significant attention in both academia and industry due to their ability to enhance user experience and increase sales by recommending a set of items as a bundle rather than individual items. This survey provides a comprehensive review on bundle recommendation, beginning by a taxonomy for exploring product bundling. We classify it into two categories based on bundling strategy from various application domains, i.e., discriminative and generative bundle recommendation. Then we formulate the corresponding tasks of the two categories and systematically review their methods: 1) representation learning from bundle and item levels and interaction modeling for discriminative bundle recommendation; 2) representation learning from item level and bundle generation for generative bundle recommendation. Subsequently, we survey the resources of bundle recommendation including datasets and evaluation metrics, and conduct reproducibility experiments on mainstream models. Lastly, we discuss the main challenges and highlight the promising future directions in the field of bundle recommendation, aiming to serve as a useful resource for researchers and practitioners. Our code and datasets are publicly available at https://github.com/WUT-IDEA/bundle-recommendation-survey.
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