用生成模型与加权证据法保护电信用户流失预测隐私,效果提升近三成。
Privacy-Preserving Customer Churn Prediction Model in the Context of Telecommunication Industry
- 用GAN生成合成数据,再用自适应权重证据处理,保护原始数据隐私。
- 在三个电信数据集上,朴素贝叶斯模型达87.1%的F值,优于传统方法。
- 适合关注数据隐私与模型性能平衡的电信行业研究者与工程师。
数据是机器学习模型成功的关键。数据集可能包含敏感个人记录,如健康信息、财务数据等。使用第三方云服务训练模型引发新的隐私担忧,且训练后的模型也可能遭受隐私攻击,导致训练数据泄露。本研究旨在电信行业客户流失预测中保护训练数据隐私。提出一种云端隐私保护客户流失预测(PPCCP)框架,结合生成对抗网络(GANs)与自适应权重证据(aWOE)。通过GAN生成合成数据,再对合成数据应用aWOE后输入分类算法。实验在三个公开电信数据集上,采用八种机器学习分类器,使用六项常用评估指标进行验证。同时进行了数据隐私分析与统计显著性检验。训练与预测过程实现数据隐私保护,分类器表现优异:基于GANs-aWOE的朴素贝叶斯模型达到87.1%的F-Measure。相比先前研究,本方法在准确率和F-Measure上分别提升28.9%和27.9%。
原文摘要 · Abstract (English)
Data is the main fuel of a successful machine learning model. A dataset may contain sensitive individual records e.g. personal health records, financial data, industrial information, etc. Training a model using this sensitive data has become a new privacy concern when someone uses third-party cloud computing. Trained models also suffer privacy attacks which leads to the leaking of sensitive information of the training data. This study is conducted to preserve the privacy of training data in the context of customer churn prediction modeling for the telecommunications industry (TCI). In this work, we propose a framework for privacy-preserving customer churn prediction (PPCCP) model in the cloud environment. We have proposed a novel approach which is a combination of Generative Adversarial Networks (GANs) and adaptive Weight-of-Evidence (aWOE). Synthetic data is generated from GANs, and aWOE is applied on the synthetic training dataset before feeding the data to the classification algorithms. Our experiments were carried out using eight different machine learning (ML) classifiers on three openly accessible datasets from the telecommunication sector. We then evaluated the performance using six commonly employed evaluation metrics. In addition to presenting a data privacy analysis, we also performed a statistical significance test. The training and prediction processes achieve data privacy and the prediction classifiers achieve high prediction performance (87.1\% in terms of F-Measure for GANs-aWOE based Na\"ıve Bayes model). In contrast to earlier studies, our suggested approach demonstrates a prediction enhancement of up to 28.9\% and 27.9\% in terms of accuracy and F-measure, respectively.
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