arXiv:2411.01636cs.CEcs.CL2024-11被引 10

用微服务架构实现旅游动态定价,提升收入与客户满意度。

Leveraging Microservices Architecture for Dynamic Pricing in the Travel Industry: Algorithms, Scalability, and Impact on Revenue and Customer Satisfaction

  • 将需求预测、竞品定价等拆分为独立微服务,提升系统灵活性。
  • 实测收入提升22%,定价响应速度加快17%,高峰期资源消耗降30%。
  • 适合关注实时定价、系统可扩展性的旅游科技与平台开发者。

本研究探讨了在旅游行业部署面向微服务的实时动态定价系统。该系统能实时应对需求、竞争对手价格及其他外部因素。通过受控模拟与真实应用验证,系统实现收入增长22%,定价响应时间缩短17%,有效解决传统定价机制在可扩展性与灵活性上的不足。将需求预测、竞品策略与事件驱动定价作为独立微服务实现,使高峰负载下资源消耗降低30%。客户满意度评分提升15%,反映对更合理定价的认可。研究为微服务技术在复杂数据驱动场景下的动态定价应用提供了实践范例。未来可优化服务间延迟,并结合客户行为实时数据与机器学习算法,进一步提升定价精度。结果表明,微服务是旅游行业动态定价的高效且可行方案,支持基于证据与客户导向的定价策略,保障利润不因客户需求而受损。

原文摘要 · Abstract (English)

This research investigates the implementation of a real-time, microservices-oriented dynamic pricing system for the travel sector. The system is designed to address factors such as demand, competitor pricing, and other external circumstances in real-time. Both controlled simulation and real-life application showed a respectable gain of 22% in revenue generation and a 17% improvement in pricing response time which concern the issues of scaling and flexibility of classical pricing mechanisms. Demand forecasting, competitor pricing strategies, and event-based pricing were implemented as separate microservices to enhance their scalability and reduce resource consumption by 30% during peak loads. Customers were also more content as depicted by a 15% increase in satisfaction score post-implementation given the appreciation of more appropriate pricing. This research enhances the existing literature with practical illustrations of the possible application of microservices technology in developing dynamic pricing solutions in a complex and data-driven context. There exist however areas for improvement for instance inter-service latency and the need for extensive real-time data pipelines. The present research goes on to suggest combining these with direct data capture from customer behavior at the same time as machine learning capacity developments in pricing algorithms to assist in more accurate real time pricing. It is determined that the use of microservices is a reasonable and efficient model for dynamic pricing, allowing the tourism sector to employ evidence-based and customer centric pricing techniques, which ensures that their profits are not jeopardized because of the need for customers.

动态定价微服务旅游科技收入优化

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