通过观察对手资源使用,用隐马尔可夫模型预测其产品上市时间。
Generative Discrete Event Process Simulation for Hidden Markov Models to Predict Competitor Time-to-Market
- 基于过程模拟构建生成模型,结合资源观测训练隐马尔可夫模型。
- 20次每日观测下,预测准确率达70%至80%,平均开发周期150天。
- 适用于需早期预判竞争者上市节奏的产业分析与战略决策者。
我们研究如何预测竞争对手产品(如新型高容量电动车电池或新车型)面向客户上市的时间。假设产品由企业B研发,企业A作为同行,虽无法直接获取信息,但可通过定期观察企业B所使用的资源类型获得间接线索。本文提出一种方法:利用对生产流程和所需资源的先验知识,构建基于并行离散事件仿真(PDES)的过程模型,并以此作为生成模型来训练隐马尔可夫模型(HMM),从而实现对开发状态的推断。研究重点在于:企业A需要多少资源观测才能准确判断企业B的开发进度。通过实验分析不同流程图密度、资源-活动映射密度及资源数量规模的影响,发现大多数情况下,在20次每日观测后,预测准确率可达70%至80%,而整个开发周期平均为150天。结果揭示了实现精准且早期上市时间预测所需的信息量水平。
原文摘要 · Abstract (English)
We study the challenge of predicting the time at which a competitor product, such as a novel high-capacity EV battery or a new car model, will be available to customers; as new information is obtained, this time-to-market estimate is revised. Our scenario is as follows: We assume that the product is under development at a Firm B, which is a competitor to Firm A; as they are in the same industry, Firm A has a relatively good understanding of the processes and steps required to produce the product. While Firm B tries to keep its activities hidden (think of stealth-mode for start-ups), Firm A is nevertheless able to gain periodic insights by observing what type of resources Firm B is using. We show how Firm A can build a model that predicts when Firm B will be ready to sell its product; the model leverages knowledge of the underlying processes and required resources to build a Parallel Discrete Simulation (PDES)-based process model that it then uses as a generative model to train a Hidden Markov Model (HMM). We study the question of how many resource observations Firm A requires in order to accurately assess the current state of development at Firm B. In order to gain general insights into the capabilities of this approach, we study the effect of different process graph densities, different densities of the resource-activity maps, etc., and also scaling properties as we increase the number resource counts. We find that in most cases, the HMM achieves a prediction accuracy of 70 to 80 percent after 20 (daily) observations of a production process that lasts 150 days on average and we characterize the effects of different problem instance densities on this prediction accuracy. Our results give insight into the level of market knowledge required for accurate and early time-to-market prediction.
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