arXiv:2411.09152cs.LG2024-11中稿 · the 2024 IEEE Inte…被引 1

GRAINRec实时推荐新模型,提升电商会话推荐效果。

GRAINRec: Graph and Attention Integrated Approach for Real-Time Session-Based Item Recommendations

  • 结合图结构与注意力机制,动态建模会话中所有商品重要性。
  • 离线指标平均提升1.5%,线上测试点击率增10%,转化需求增9%。
  • 适合需要实时推荐的电商平台,尤其关注会话演化场景。

基于深度学习的会话推荐模型虽显著提升了推荐相关性,但难以实现可扩展的实时部署。为此,我们提出GRAINRec:一种图与注意力融合的会话推荐模型,支持在线零售场景中的实时推荐。会话定义为用户一系列数字行为(如页面浏览、加购)。该模型通过综合评估会话中所有商品的重要性,动态生成推荐结果,而非依赖预计算。我们还提出一种启发式推理方法,满足目标平台的服务水平协议(SLA)。实验显示,模型在所有离线指标上平均提升1.5%;为期两周的A/B测试表明,点击率提高10%,可归因需求增长9%。大量消融实验验证了不同参数对性能的影响。

原文摘要 · Abstract (English)

Recent advancements in session-based recommendation models using deep learning techniques have demonstrated significant performance improvements. While they can enhance model sophistication and improve the relevance of recommendations, they also make it challenging to implement a scalable real-time solution. To addressing this challenge, we propose GRAINRec: a Graph and Attention Integrated session-based recommendation model that generates recommendations in real-time. Our scope of work is item recommendations in online retail where a session is defined as an ordered sequence of digital guest actions, such as page views or adds to cart. The proposed model generates recommendations by considering the importance of all items in the session together, letting us predict relevant recommendations dynamically as the session evolves. We also propose a heuristic approach to implement real-time inferencing that meets Target platform's service level agreement (SLA). The proposed architecture lets us predict relevant recommendations dynamically as the session evolves, rather than relying on pre-computed recommendations for each item. Evaluation results of the proposed model show an average improvement of 1.5% across all offline evaluation metrics. A/B tests done over a 2 week duration showed an increase of 10% in click through rate and 9% increase in attributable demand. Extensive ablation studies are also done to understand our model performance for different parameters.

会话推荐实时推荐图神经网络注意力机制

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