arXiv:2411.13415cs.IR2024-11被引 7

用大模型解决多人打卡推荐难题,提升推荐精准度。

Harnessing Large Language Models for Group POI Recommendations

  • 引入语义增强的地点标记,融合上下文信息建模群体偏好
  • 通过量化适配器和自监督任务,显著改善稀疏数据下的表现
  • 适合需要多人协同决策场景,如旅行规划、聚餐选址

基于位置的社交网络(LBSNs)的快速发展凸显了兴趣点(POI)推荐系统在提升用户体验中的重要性。尽管个体推荐方法利用用户打卡记录提供个性化建议,但在多人共同决策场景下表现不佳。现有群体推荐方法面临两大挑战:群体偏好差异大、群体打卡数据极度稀疏。为此,我们提出LLMGPR框架,利用大语言模型(LLMs)实现群体POI推荐。该框架引入语义增强的POI标记,并融合丰富上下文信息以建模群体决策的复杂动态。为进一步提升能力,我们设计了基于量化低秩适配(QLoRA)的序列适配器,使大模型适配群体推荐任务;同时采用聚合适配器,将个体表示整合为有意义的群体表示。此外,设计自监督学习任务,预测打卡序列的目的(如商务出行、家庭度假),从而深化群体表示的语义理解。大量实验表明,LLMGPR显著提升了群体POI推荐的准确性和鲁棒性。

原文摘要 · Abstract (English)

The rapid proliferation of Location-Based Social Networks (LBSNs) has underscored the importance of Point-of-Interest (POI) recommendation systems in enhancing user experiences. While individual POI recommendation methods leverage users' check-in histories to provide personalized suggestions, they struggle to address scenarios requiring group decision-making. Group POI recommendation systems aim to satisfy the collective preferences of multiple users, but existing approaches face two major challenges: diverse group preferences and extreme data sparsity in group check-in data. To overcome these challenges, we propose LLMGPR, a novel framework that leverages large language models (LLMs) for group POI recommendations. LLMGPR introduces semantic-enhanced POI tokens and incorporates rich contextual information to model the diverse and complex dynamics of group decision-making. To further enhance its capabilities, we developed a sequencing adapter using Quantized Low-Rank Adaptation (QLoRA), which aligns LLMs with group POI recommendation tasks. To address the issue of sparse group check-in data, LLMGPR employs an aggregation adapter that integrates individual representations into meaningful group representations. Additionally, a self-supervised learning (SSL) task is designed to predict the purposes of check-in sequences (e.g., business trips and family vacations), thereby enriching group representations with deeper semantic insights. Extensive experiments demonstrate the effectiveness of LLMGPR, showcasing its ability to significantly enhance the accuracy and robustness of group POI recommendations.

群体推荐大模型语义建模自监督学习

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