arXiv:2411.14466cs.CLcs.AI2024-11中稿 · ACM TOIS被引 23

通过统一学习用户、查询、商品和对话表示,提升购物对话系统精准度。

Learning to Ask: Conversational Product Search via Representation Learning

  • 用统一生成框架联合学习用户、查询、商品与对话的语义表示。
  • 在真实数据集上,相比顶尖基线模型,检索准确率显著提升。
  • 适合研究智能导购对话系统或个性化推荐的开发者参考。

在线购物平台如亚马逊和速卖通日益普及,帮助用户便捷购货。随着自然语言处理的发展,研究焦点正从传统搜索转向对话式产品搜索。后者支持用户与机器进行对话,通过明确反馈主动澄清用户偏好,因此构建智能化购物助手极具前景。现有研究或独立建模对话中各要素,或存在词汇不匹配问题。本文提出新模型ConvPS,通过统一生成框架联合学习用户、查询、商品和对话的语义表示,之后在隐空间中检索目标商品。同时设计贪婪与探索-利用策略,自动生成高效提问序列。实验表明,ConvPS显著优于当前最优基线模型,在真实数据集上表现更优。

原文摘要 · Abstract (English)

Online shopping platforms, such as Amazon and AliExpress, are increasingly prevalent in society, helping customers purchase products conveniently. With recent progress in natural language processing, researchers and practitioners shift their focus from traditional product search to conversational product search. Conversational product search enables user-machine conversations and through them collects explicit user feedback that allows to actively clarify the users' product preferences. Therefore, prospective research on an intelligent shopping assistant via conversations is indispensable. Existing publications on conversational product search either model conversations independently from users, queries, and products or lead to a vocabulary mismatch. In this work, we propose a new conversational product search model, ConvPS, to assist users in locating desirable items. The model is first trained to jointly learn the semantic representations of user, query, item, and conversation via a unified generative framework. After learning these representations, they are integrated to retrieve the target items in the latent semantic space. Meanwhile, we propose a set of greedy and explore-exploit strategies to learn to ask the user a sequence of high-performance questions for conversations. Our proposed ConvPS model can naturally integrate the representation learning of the user, query, item, and conversation into a unified generative framework, which provides a promising avenue for constructing accurate and robust conversational product search systems that are flexible and adaptive. Experimental results demonstrate that our ConvPS model significantly outperforms state-of-the-art baselines.

对话搜索表示学习智能导购

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