arXiv:2411.17361cs.IR2024-11被引 1

通过联合可辨识性建模,实现跨域推荐中用户偏好的一致性。

Towards Robust Cross-Domain Recommendation with Joint Identifiability of User Preference

  • 按神经网络层级分层建模用户偏好,分离浅层与深层表示。
  • 在弱相关领域上仍优于现有方法,跨域一致性显著提升。
  • 适合需要稳定跨域推荐的场景,如电商与内容平台联动。

近期跨域推荐(CDR)研究假设解耦的共享与特定用户表征能缓解域间差异并促进知识迁移。然而,由于用户行为高度复杂,仅靠观测到的用户-项目交互难以完全捕捉真实偏好,完美解耦在实践中难以实现。为此,我们提出建模{ extit{联合可辨识性}},即在不同域间建立用户表征的唯一对应关系,确保即使行为模式变化也能保持偏好建模的一致性。为此,我们设计了一种分层用户偏好建模框架,将神经网络编码器输出按深度组织,分别处理浅层与深层子空间。在浅层子空间,模型为每个用户在各域内建模兴趣中心,概率化判断兴趣归属,并选择性对齐跨域中心以保证域无关特征的一致性。在深层子空间,通过将联合可辨识性分解为跨域稳定的共享成分与域变分量,并利用双射变换建立唯一对应关系。在真实世界跨域推荐任务上的实证研究显示,无论域间相关性强弱,该方法均持续优于当前最优方案,凸显联合可辨识性在实现鲁棒跨域推荐中的关键作用。

原文摘要 · Abstract (English)

Recent cross-domain recommendation (CDR) studies assume that disentangled domain-shared and domain-specific user representations can mitigate domain gaps and facilitate effective knowledge transfer. However, achieving perfect disentanglement is challenging in practice, because user behaviors in CDR are highly complex, and the true underlying user preferences cannot be fully captured through observed user-item interactions alone. Given this impracticability, we instead propose to model {\it joint identifiability} that establishes unique correspondence of user representations across domains, ensuring consistent preference modeling even when user behaviors exhibit shifts in different domains. To achieve this, we introduce a hierarchical user preference modeling framework that organizes user representations by the neural network encoder's depth, allowing separate treatment of shallow and deeper subspaces. In the shallow subspace, our framework models the interest centroids for each user within each domain, probabilistically determining the users' interest belongings and selectively aligning these centroids across domains to ensure fine-grained consistency in domain-irrelevant features. For deeper subspace representations, we enforce joint identifiability by decomposing it into a shared cross-domain stable component and domain-variant components, linked by a bijective transformation for unique correspondence. Empirical studies on real-world CDR tasks with varying domain correlations demonstrate that our method consistently surpasses state-of-the-art, even with weakly correlated tasks, highlighting the importance of joint identifiability in achieving robust CDR.

跨域推荐偏好建模联合可辨识性

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