分离搜索中的通用特征,提升推荐精准度。
Counterfactual Learning-Driven Representation Disentanglement for Search-Enhanced Recommendation
- 通过反事实思维剥离物品的查询相关特征
- 在真实数据集上显著提升协同过滤与序列推荐效果
- 适合做搜索增强型推荐系统的研究者参考
在互联网平台的推荐系统中,搜索行为通过用户查询-点击交互提供了额外的兴趣洞察,广泛用于增强个性化推荐。然而,这些交互物品不仅包含与用户兴趣匹配的可迁移特征,还包含与搜索意图相关的特有特征。现有方法忽视了这种领域差异,直接融合搜索行为导致部分负迁移。为此,本文提出一种基于反事实学习的表征解耦框架(ClardRec),基于用户点击物品不仅因查询-物品匹配,也因物品固有特征(如颜色、风格)这一假设,构建反事实信号以解耦物品表示,仅保留查询无关的通用特征。这些特征可用于推荐场景下的特征增强与数据增强。在真实数据集上的实验表明,ClardRec在协同过滤和序列推荐场景下均有效。
原文摘要 · Abstract (English)
For recommender systems in internet platforms, search activities provide additional insights into user interest through query-click interactions with items, and are thus widely used for enhancing personalized recommendation. However, these interacted items not only have transferable features matching users' interest helpful for the recommendation domain, but also have features related to users' unique intents in the search domain. Such domain gap of item features is neglected by most current search-enhanced recommendation methods. They directly incorporate these search behaviors into recommendation, and thus introduce partial negative transfer. To address this, we propose a Counterfactual learning-driven representation disentanglement framework for search-enhanced recommendation, based on the common belief that a user would click an item under a query not solely because of the item-query match but also due to the item's query-independent general features (e.g., color or style) that interest the user. These general features exclude the reflection of search-specific intents contained in queries, ensuring a pure match to users' underlying interest to complement recommendation. According to counterfactual thinking, how would user preferences and query match change for items if we removed their query-related features in search, we leverage search queries to construct counterfactual signals to disentangle item representations, isolating only query-independent general features. These representations subsequently enable feature augmentation and data augmentation for the recommendation scenario. Comprehensive experiments on real datasets demonstrate ClardRec is effective in both collaborative filtering and sequential recommendation scenarios.
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