首篇系统综述电商排序算法,实测对比效果
A Survey on E-Commerce Learning to Rank
- 梳理主流电商学习排序方法,覆盖相关特征与算法
- 在真实电商数据集上定量比较算法性能,验证有效性
- 适合研究推荐系统或电商算法的从业者参考
在电子商务领域,基于用户偏好对搜索结果进行排序是核心任务。亚马逊、阿里巴巴、eBay、沃尔玛等商业平台持续投入大量资源优化搜索排序算法,因为排序质量直接影响用户购买决策和平台收益。为提升排序效果,平台综合考虑相关性、个性化、商家信誉及付费推广等多种特征。然而,由于核心排序算法不对外公开,难以判断哪种算法或特征最有效。目前尚无针对电商学习排序的全面综述。本文首次系统调研电商学习排序算法,并基于大规模真实电商数据集,以查询相关性为标准对多种算法进行量化对比分析,提供实验性验证。据我们所知,这是首个包含算法实证比较的电商排序综述。
原文摘要 · Abstract (English)
In e-commerce, ranking the search results based on users' preference is the most important task. Commercial e-commerce platforms, such as, Amazon, Alibaba, eBay, Walmart, etc. perform extensive and relentless research to perfect their search result ranking algorithms because the quality of ranking drives a user's decision to purchase or not to purchase an item, directly affecting the profitability of the e-commerce platform. In such a commercial platforms, for optimizing search result ranking numerous features are considered, which emerge from relevance, personalization, seller's reputation and paid promotion. To maintain their competitive advantage in the market, the platforms do no publish their core ranking algorithms, so it is difficult to know which of the algorithms or which of the features is the most effective for finding the most optimal search result ranking in e-commerce. No extensive surveys of ranking to rank in the e-commerce domain is also not yet published. In this work, we survey the existing e-commerce learning to rank algorithms. Besides, we also compare these algorithms based on query relevance criterion on a large real-life e-commerce dataset and provide a quantitative analysis. To the best of our knowledge this is the first such survey which include an experimental comparison among various learning to rank algorithms.
Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。