研究推荐系统中用户与物品公平性的权衡关系。
User-item fairness tradeoffs in recommendations
- 构建用户与物品公平性并重的推荐优化模型。
- 发现偏好多样时可实现免费双赢,但误估偏好者易受损害。
- 实测验证机制对学术预印本匹配市场的设计启示。
在基础推荐范式中,通常向每位用户推荐最相关的项目,这可能导致某些项目获得的曝光低于应有水平。为应对这一问题,已有多种算法被提出以保障项目公平性,但这些方法会降低部分用户的推荐质量,引发用户公平性担忧。近期研究转向多边公平性优化,旨在同时提升用户公平性、物品公平性和整体推荐质量。本文探讨三者间的权衡关系及最优解特征。理论上,建立了包含用户与物品公平性目标的推荐模型,并刻画了公平性约束下的优化解。识别出两种现象:(a) 当用户偏好多样化时,可实现‘免费’的用户与物品公平性;(b) 偏好被误估的用户在物品公平性约束下尤其处于劣势。实证上,我们构建了针对arXiv预印本的推荐系统原型,实施该框架并测量实际现象,揭示其对推荐系统中介匹配市场设计的指导意义。
原文摘要 · Abstract (English)
In the basic recommendation paradigm, the most (predicted) relevant item is recommended to each user. This may result in some items receiving lower exposure than they "should"; to counter this, several algorithmic approaches have been developed to ensure item fairness. These approaches necessarily degrade recommendations for some users to improve outcomes for items, leading to user fairness concerns. In turn, a recent line of work has focused on developing algorithms for multi-sided fairness, to jointly optimize user fairness, item fairness, and overall recommendation quality. This induces the question: what is the tradeoff between these objectives, and what are the characteristics of (multi-objective) optimal solutions? Theoretically, we develop a model of recommendations with user and item fairness objectives and characterize the solutions of fairness-constrained optimization. We identify two phenomena: (a) when user preferences are diverse, there is "free" item and user fairness; and (b) users whose preferences are misestimated can be especially disadvantaged by item fairness constraints. Empirically, we prototype a recommendation system for preprints on arXiv and implement our framework, measuring the phenomena in practice and showing how these phenomena inform the design of markets with recommendation systems-intermediated matching.
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