让推荐系统实时理解用户自然语言偏好,提升动态适应能力。
Preference Discerning with LLM-Enhanced Generative Retrieval
- 用自然语言显式建模用户偏好,而非仅依赖历史行为
- 新基准测试显示现有模型难动态适应偏好变化
- 提出Mender模型,能灵活响应未训练过的偏好指令
在序列推荐中,模型基于用户交互历史推荐物品。当前方法通常结合物品描述、用户意图或偏好信息,但用户偏好在开源数据集中常未明确给出,需通过大语言模型(LLMs)近似。现有方法仅在训练时使用近似偏好,推荐时仍依赖历史交互,难以动态适应偏好变化,可能加剧信息茧房。为此,我们提出新范式——偏好辨识,即在生成式推荐模型的上下文中显式引入自然语言形式的用户偏好。为评估该范式,我们构建了一个新基准,涵盖偏好引导与情感跟随等多种场景。在该基准上评估现有最先进方法,发现其动态适应能力有限。为此,我们提出Mender(Multimodal Preference Discerner),在新基准上达到领先性能。结果表明,Mender能有效根据未在训练中出现的人类偏好进行推荐,为更灵活的推荐系统铺路。
原文摘要 · Abstract (English)
In sequential recommendation, models recommend items based on user's interaction history. To this end, current models usually incorporate information such as item descriptions and user intent or preferences. User preferences are usually not explicitly given in open-source datasets, and thus need to be approximated, for example via large language models (LLMs). Current approaches leverage approximated user preferences only during training and rely solely on the past interaction history for recommendations, limiting their ability to dynamically adapt to changing preferences, potentially reinforcing echo chambers. To address this issue, we propose a new paradigm, namely preference discerning, which explicitly conditions a generative recommendation model on user preferences in natural language within its context. To evaluate preference discerning, we introduce a novel benchmark that provides a holistic evaluation across various scenarios, including preference steering and sentiment following. Upon evaluating current state-of-the-art methods on our benchmark, we discover that their ability to dynamically adapt to evolving user preferences is limited. To address this, we propose a new method named Mender ($\textbf{M}$ultimodal Prefer$\textbf{en}$ce $\textbf{D}$iscern$\textbf{er}$), which achieves state-of-the-art performance in our benchmark. Our results show that Mender effectively adapts its recommendation guided by human preferences, even if not observed during training, paving the way toward more flexible recommendation models.
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