arXiv:2412.08780cs.IRcs.LG2024-12被引 2

通过消除位置偏见,让商品曝光更均衡,提升平台长期公平性。

Reducing Popularity Influence by Addressing Position Bias

  • 设计方法:基于反馈循环调整推荐分布,缓解位置偏见对商品热度的扭曲
  • 实验结果:商品曝光更均匀,排序相关性与用户留存无下降
  • 适合人群:电商平台、内容分发系统优化者

位置偏见是推荐系统中的长期挑战,现有研究多聚焦于提升排序相关性和用户参与度。然而,在实际应用中,降低位置偏见并不总能带来短期相关性提升。本文提出新视角:位置去偏可使商品曝光和互动更均匀,从而缓解由位置偏见导致的商品热度失衡。我们构建了商品热度直方图模型,揭示位置偏见如何加剧分布偏斜。在大规模电商平台上进行离线与在线实验表明,位置去偏显著提升了商品组合利用率,且未损害用户参与度或财务指标,使推荐更公平,长远利好平台生态与内容合作方。

原文摘要 · Abstract (English)

Position bias poses a persistent challenge in recommender systems, with much of the existing research focusing on refining ranking relevance and driving user engagement. However, in practical applications, the mitigation of position bias does not always result in detectable short-term improvements in ranking relevance. This paper provides an alternative, practically useful view of what position bias reduction methods can achieve. It demonstrates that position debiasing can spread visibility and interactions more evenly across the assortment, effectively reducing a skew in the popularity of items induced by the position bias through a feedback loop. We offer an explanation of how position bias affects item popularity. This includes an illustrative model of the item popularity histogram and the effect of the position bias on its skewness. Through offline and online experiments on our large-scale e-commerce platform, we show that position debiasing can significantly improve assortment utilization, without any degradation in user engagement or financial metrics. This makes the ranking fairer and helps attract more partners or content providers, benefiting the customers and the business in the long term.

推荐系统位置偏见公平性电商

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