arXiv:2412.10674cs.IRcs.AI2024-12综述被引 15

通过问卷建模减少推荐系统中的负面体验,提升用户满意度。

USM: Unbiased Survey Modeling for Limiting Negative User Experiences in Recommendation Systems

  • 用嵌入式问卷收集反馈,构建用户偏好模型并融入推荐系统。
  • 实验显示报告率和不感兴趣率下降1%至2.27%,不当内容率降1.44%至3.9%。
  • 解决反馈偏差问题,适合关注用户体验优化的平台方参考。

减少负面用户体验对推荐平台的成功至关重要。暴露用户于不当内容不仅可能影响其心理状态,还可能导致用户流失,损害平台长期发展。然而,推荐算法往往因负向反馈稀缺而更依赖正向信号,忽视有价值的负向反馈。本文提出一种新方法:通过在推荐流中投放问卷,建模用户问卷反馈,并将预测结果融入推荐系统。进一步引入隐藏单元贡献学习模块与压缩-激励模块增强基线模型。同时,通过问卷提交模型缓解响应偏差。A/B测试显示,问卷提交率与不当内容率分别降低1.44%至3.9%。与未采用本方法的在线基线相比,报告率和不喜欢率下降1%至2.27%。上线后,该模型使报告、不感兴趣及问卷不当内容率分别下降1.75%、2.57%、2.06%。

原文摘要 · Abstract (English)

Reducing negative user experiences is essential for the success of recommendation platforms. Exposing users to inappropriate content could not only adversely affect users' psychological well-beings, but also potentially drive users away from the platform, sabotaging the platform's long-term success. However, recommendation algorithms tend to weigh more heavily on positive feedback signals due to the scarcity of negative ones, which may result in the neglect of valuable negative user feedback. In this paper, we propose an approach aimed at limiting negative user experiences. Our method primarily relies on distributing in-feed surveys to the users, modeling the users' feedback collected from the survey, and integrating the model predictions into the recommendation system. We further enhance the baseline survey model by integrating the Learning Hidden Unit Contributions module and the Squeeze-and-Excitation module. In addition, we strive to resolve the problem of response Bias by applying a survey-submit model; The A/B testing results indicate a reduction in survey sexual rate and survey inappropriate rate, ranging from -1.44\% to -3.9\%. Additionally, we compared our methods against an online baseline that does not incorporate our approach. The results indicate that our approach significantly reduces the report rate and dislike rate by 1\% to 2.27\% compared to the baseline, confirming the effectiveness of our methods in enhancing user experience. After we launched the survey model based our approach on our platform, the model is able to bring reductions of 1.75\%, 2.57\%, 2.06\% on reports, dislikes, survey inappropriate rate, respectively.

推荐系统用户体验问卷建模负反馈

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