arXiv:2412.10798cs.AIcs.LG2024-12NeurIPS被引 43

构建真实广告拍卖决策基准,助力大规模博弈中智能决策研究。

AuctionNet: A Novel Benchmark for Decision-Making in Large-Scale Games

  • 基于真实平台构建仿真拍卖环境,融合生成模型与多智能体博弈。
  • 生成1000万广告机会、48种自动出价策略、超5亿次竞拍记录。
  • 支持多种竞价机制,适合算法优化与博弈决策研究者使用。

大规模博弈中的决策问题是人工智能的重要研究方向,具有显著的现实影响。然而,受限于真实大规模游戏环境的获取,该领域研究进展缓慢。本文提出AuctionNet,一个基于真实在线广告平台的大型广告拍卖投标决策基准。AuctionNet包含三个部分:广告拍卖环境、基于环境预生成的数据集,以及若干基线投标决策算法的性能评估。环境通过多个模块实现对真实广告拍卖完整性和复杂性的有效模拟:广告机会生成模块采用深度生成网络弥合仿真与真实数据差距,降低敏感数据泄露风险;出价模块部署了48种不同决策算法训练的自动出价代理;拍卖模块以经典的广义第二价格(GSP)拍卖为基础,支持按需定制拍卖机制。为促进研究并提供环境洞察,我们还基于该环境预生成了大规模数据集,包含1000万条广告机会、48种自动出价代理和超过5亿条拍卖记录。同时,对线性规划、强化学习及生成模型等基线算法在投标决策上的表现进行了评估。我们认为AuctionNet不仅适用于广告拍卖中的投标决策研究,也适用于大规模博弈中的一般性决策问题。

原文摘要 · Abstract (English)

Decision-making in large-scale games is an essential research area in artificial intelligence (AI) with significant real-world impact. However, the limited access to realistic large-scale game environments has hindered research progress in this area. In this paper, we present AuctionNet, a benchmark for bid decision-making in large-scale ad auctions derived from a real-world online advertising platform. AuctionNet is composed of three parts: an ad auction environment, a pre-generated dataset based on the environment, and performance evaluations of several baseline bid decision-making algorithms. More specifically, the environment effectively replicates the integrity and complexity of real-world ad auctions through the interaction of several modules: the ad opportunity generation module employs deep generative networks to bridge the gap between simulated and real-world data while mitigating the risk of sensitive data exposure; the bidding module implements diverse auto-bidding agents trained with different decision-making algorithms; and the auction module is anchored in the classic Generalized Second Price (GSP) auction but also allows for customization of auction mechanisms as needed. To facilitate research and provide insights into the environment, we have also pre-generated a substantial dataset based on the environment. The dataset contains 10 million ad opportunities, 48 diverse auto-bidding agents, and over 500 million auction records. Performance evaluations of baseline algorithms such as linear programming, reinforcement learning, and generative models for bid decision-making are also presented as a part of AuctionNet. We believe that AuctionNet is applicable not only to research on bid decision-making in ad auctions but also to the general area of decision-making in large-scale games.

广告拍卖博弈决策生成模型基准测试

Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。