arXiv:2412.13544cs.IRcs.AI2024-12AAAI被引 25

用大模型补全用户画像,提升冷启动推荐效果

Bridging the User-side Knowledge Gap in Knowledge-aware Recommendations with Large Language Models

  • 用大模型分析用户历史行为,推断隐含兴趣
  • 构建混合知识图谱,显著提升稀疏用户推荐准确率
  • 适合处理冷启动、数据稀疏的推荐场景

近年来,知识图谱被引入推荐系统作为物品端的辅助信息,提升了推荐精度。然而,由于用户侧特征存在粒度不当和固有稀缺性,构建并整合结构化用户侧知识仍面临重大挑战。大语言模型(LLMs)在理解人类行为和掌握广泛现实知识方面展现出潜力,可用来弥合这一差距。但将大模型生成的信息融入推荐系统也带来噪声风险与知识迁移难题。本文提出一种基于大模型的用户侧知识推理方法,并设计了配套推荐框架。该方法利用大模型根据用户历史行为推断兴趣,结合物品侧与协同数据,构建混合结构——协同兴趣知识图谱(CIKG)。进一步提出基于CIKG的推荐框架,包含用户兴趣重建模块与跨域对比学习模块,以缓解噪声并促进知识迁移。在三个真实数据集上进行的大量实验表明,该方法相比现有基线达到最优性能,尤其在交互稀疏用户上表现突出。

原文摘要 · Abstract (English)

In recent years, knowledge graphs have been integrated into recommender systems as item-side auxiliary information, enhancing recommendation accuracy. However, constructing and integrating structural user-side knowledge remains a significant challenge due to the improper granularity and inherent scarcity of user-side features. Recent advancements in Large Language Models (LLMs) offer the potential to bridge this gap by leveraging their human behavior understanding and extensive real-world knowledge. Nevertheless, integrating LLM-generated information into recommender systems presents challenges, including the risk of noisy information and the need for additional knowledge transfer. In this paper, we propose an LLM-based user-side knowledge inference method alongside a carefully designed recommendation framework to address these challenges. Our approach employs LLMs to infer user interests based on historical behaviors, integrating this user-side information with item-side and collaborative data to construct a hybrid structure: the Collaborative Interest Knowledge Graph (CIKG). Furthermore, we propose a CIKG-based recommendation framework that includes a user interest reconstruction module and a cross-domain contrastive learning module to mitigate potential noise and facilitate knowledge transfer. We conduct extensive experiments on three real-world datasets to validate the effectiveness of our method. Our approach achieves state-of-the-art performance compared to competitive baselines, particularly for users with sparse interactions.

推荐系统大模型知识图谱冷启动

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