MixRec通过异构图建模多行为意图,提升推荐精度
MixRec: Heterogeneous Graph Collaborative Filtering
- 用参数化异构超图建模不同用户行为的关联关系
- 在三个数据集上显著优于现有最优基线模型
- 适合需要细粒度行为分析的推荐系统研究者
现代推荐系统普遍采用低维隐向量对用户与物品进行嵌入表示。然而,多数现有模型仅针对粗粒度、同质交互设计,限制了其在两个关键维度的表现:一是未能利用页面浏览、收藏、评论、购买等不同类型行为间的关联依赖;二是难以捕捉驱动用户行为模式的细粒度潜在因素。为此,我们提出异构图协同过滤模型 MixRec,能够有效解耦用户的多行为交互模式,并揭示每种行为背后的潜在意图。该模型通过引入意图解耦与多行为建模机制,结合参数化异构超图架构实现。此外,我们设计了一种新颖的对比学习范式,自适应地利用自监督数据增强的优势,增强了模型对数据稀疏性和关系异质性的鲁棒性与表达能力。在三个公开数据集上的大量实验验证了 MixRec 的有效性,结果表明其显著优于多种先进基线模型。代码已开源:https://github.com/HKUDS/MixRec。
原文摘要 · Abstract (English)
For modern recommender systems, the use of low-dimensional latent representations to embed users and items based on their observed interactions has become commonplace. However, many existing recommendation models are primarily designed for coarse-grained and homogeneous interactions, which limits their effectiveness in two critical dimensions. Firstly, these models fail to leverage the relational dependencies that exist across different types of user behaviors, such as page views, collects, comments, and purchases. Secondly, they struggle to capture the fine-grained latent factors that drive user interaction patterns. To address these limitations, we present a heterogeneous graph collaborative filtering model MixRec that excels at disentangling users' multi-behavior interaction patterns and uncovering the latent intent factors behind each behavior. Our model achieves this by incorporating intent disentanglement and multi-behavior modeling, facilitated by a parameterized heterogeneous hypergraph architecture. Furthermore, we introduce a novel contrastive learning paradigm that adaptively explores the advantages of self-supervised data augmentation, thereby enhancing the model's resilience against data sparsity and expressiveness with relation heterogeneity. To validate the efficacy of MixRec, we conducted extensive experiments on three public datasets. The results clearly demonstrate its superior performance, significantly outperforming various state-of-the-art baselines. Our model is open-sourced and available at: https://github.com/HKUDS/MixRec.
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