arXiv:2412.14476cs.IR2024-12被引 2

用超图与级联图卷积缓解推荐稀疏性,提升多行为一致性。

HEC-GCN: Hypergraph Enhanced Cascading Graph Convolution Network for Multi-Behavior Recommendation

  • 通过行为图与超图级联建模用户-物品交互的细粒度与粗粒度关联。
  • 在三个公开数据集上优于现有方法,显著缓解稀疏性问题。
  • 适合研究多行为推荐、图神经网络与推荐系统一致性的读者。

多行为推荐(MBR)因能通过多种辅助行为推断用户偏好以缓解目标行为预测的稀疏性问题而受到广泛关注。现有方法主要聚焦于每种行为下用户与物品间的细粒度交互建模,易受稀疏性影响;同时多数模型仅关注连续行为间的依赖关系,忽视了行为内与行为间的表征一致性。为此,本文提出一种新型方法——超图增强级联图卷积网络(HEC-GCN)。首先,在级联框架中同时构建特定行为的交互图及其对应的超图,以挖掘用户或物品在各行为下的细粒度与粗粒度相关性;其次,设计行为一致性引导对齐策略,确保每种行为的交互图与其超图间表征一致,并跨行为保持表征一致性。在三个公开基准数据集上的大量实验表明,该方法因有效缓解稀疏性并同时保持行为内与行为间一致性,持续优于现有最先进方法。代码已开源:https://github.com/marqu22/HEC-GCN.git。

原文摘要 · Abstract (English)

Multi-behavior recommendation (MBR) has garnered growing attention recently due to its ability to mitigate the sparsity issue by inferring user preferences from various auxiliary behaviors to improve predictions for the target behavior. Although existing research on MBR has yielded impressive results, they still face two major limitations. First, previous methods mainly focus on modeling fine-grained interaction information between users and items under each behavior, which may suffer from sparsity issue. Second, existing models usually concentrate on exploiting dependencies between two consecutive behaviors, leaving intra- and inter-behavior consistency largely unexplored. To the end, we propose a novel approach named Hypergraph Enhanced Cascading Graph Convolution Network for multi-behavior recommendation (HEC-GCN). To be specific, we first explore both fine- and coarse-grained correlations among users or items of each behavior by simultaneously modeling the behavior-specific interaction graph and its corresponding hypergraph in a cascaded manner. Then, we propose a behavior consistency-guided alignment strategy that ensures consistent representations between the interaction graph and its associated hypergraph for each behavior, while also maintaining representation consistency across different behaviors. Extensive experiments and analyses on three public benchmark datasets demonstrate that our proposed approach is consistently superior to previous state-of-the-art methods due to its capability to effectively attenuate the sparsity issue as well as preserve both intra- and inter-behavior consistencies. The code is available at https://github.com/marqu22/HEC-GCN.git.

多行为推荐图神经网络超图推荐系统

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