arXiv:2412.15579cs.SIcs.AI2024-12中稿 · IEEE Transactions …被引 45

用生成模型提升社交推荐,解决真实社交网络中偏好不一致问题

Score-based Generative Diffusion Models for Social Recommendations

  • 基于扩散模型生成最优用户社交表征,融合协同信号
  • 在多个真实数据集上提升推荐效果,有效过滤冗余社交信息
  • 适合研究社交推荐与生成模型交叉方向的学者

随着在线平台社交网络的普及,社交推荐已成为提升个性化推荐的重要技术。其有效性主要依赖于社交同质性假设,即有社交关系的用户通常具有相似偏好。然而,现实社交网络中的复杂性和噪声使该假设受到挑战。本文从生成视角出发,直接生成与协同信号高度一致的最优用户社交表征以应对低社交同质性问题。提出基于分数的社交推荐生成模型(SGSR),将基于随机微分方程(SDE)的扩散模型应用于社交推荐。为适配推荐场景,SGSR采用联合课程学习策略缓解监督信号缺失问题,并利用自监督学习对齐社交与协同领域知识。在多个真实数据集上的实验表明,该方法能有效过滤冗余社交信息并提升推荐性能。

原文摘要 · Abstract (English)

With the prevalence of social networks on online platforms, social recommendation has become a vital technique for enhancing personalized recommendations. The effectiveness of social recommendations largely relies on the social homophily assumption, which presumes that individuals with social connections often share similar preferences. However, this foundational premise has been recently challenged due to the inherent complexity and noise present in real-world social networks. In this paper, we tackle the low social homophily challenge from an innovative generative perspective, directly generating optimal user social representations that maximize consistency with collaborative signals. Specifically, we propose the Score-based Generative Model for Social Recommendation (SGSR), which effectively adapts the Stochastic Differential Equation (SDE)-based diffusion models for social recommendations. To better fit the recommendation context, SGSR employs a joint curriculum training strategy to mitigate challenges related to missing supervision signals and leverages self-supervised learning techniques to align knowledge across social and collaborative domains. Extensive experiments on real-world datasets demonstrate the effectiveness of our approach in filtering redundant social information and improving recommendation performance.

社交推荐生成模型扩散模型

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