arXiv:2412.16984cs.IRcs.AI2024-12被引 67

用大模型模拟用户行为,提升推荐系统训练效率。

LLM-Powered User Simulator for Recommender System

  • 基于大模型分析物品特征与用户情感,构建显式偏好逻辑
  • 融合逻辑与统计模型,生成高保真用户交互数据
  • 在五个数据集上验证,适用于多种推荐场景

用户模拟器可快速生成大量及时的用户行为数据,为基于强化学习的推荐系统提供测试平台,从而加速其迭代优化。然而,现有用户模拟器普遍存在用户偏好建模不透明、仿真准确性难以评估等问题。本文提出一种基于大语言模型(LLM)的用户模拟器,以显式方式模拟用户对物品的参与行为,提升强化学习推荐系统训练的效率与效果。具体而言,我们识别用户偏好的显式逻辑,利用大模型分析物品特征并提炼用户情感,设计逻辑模型模拟真实人类参与行为。通过引入统计模型,进一步增强仿真可靠性,提出一个融合逻辑与统计洞察的集成模型,用于用户交互模拟。依托大模型的广泛知识与语义生成能力,该模拟器能忠实还原用户行为与偏好,生成高质量训练数据,丰富推荐算法训练。我们在五个数据集上开展量化与定性实验,验证了模拟器在不同推荐场景下的有效性与稳定性。

原文摘要 · Abstract (English)

User simulators can rapidly generate a large volume of timely user behavior data, providing a testing platform for reinforcement learning-based recommender systems, thus accelerating their iteration and optimization. However, prevalent user simulators generally suffer from significant limitations, including the opacity of user preference modeling and the incapability of evaluating simulation accuracy. In this paper, we introduce an LLM-powered user simulator to simulate user engagement with items in an explicit manner, thereby enhancing the efficiency and effectiveness of reinforcement learning-based recommender systems training. Specifically, we identify the explicit logic of user preferences, leverage LLMs to analyze item characteristics and distill user sentiments, and design a logical model to imitate real human engagement. By integrating a statistical model, we further enhance the reliability of the simulation, proposing an ensemble model that synergizes logical and statistical insights for user interaction simulations. Capitalizing on the extensive knowledge and semantic generation capabilities of LLMs, our user simulator faithfully emulates user behaviors and preferences, yielding high-fidelity training data that enrich the training of recommendation algorithms. We establish quantifying and qualifying experiments on five datasets to validate the simulator's effectiveness and stability across various recommendation scenarios.

推荐系统大模型用户模拟

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