arXiv:2412.20802stat.MLcs.LG2024-12被引 1

针对评分数据中的虚假行为,提出更可靠的推荐系统方法。

Towards Reliable Recommender Systems for Rating Data

  • 基于离散矩阵补全,融合抗欺骗机制应对真实场景挑战
  • 在模拟与案例研究中验证了对恶意评分的鲁棒性提升
  • 适合关注推荐系统可靠性与真实评估的研究者

推荐系统广泛应用于数字场景,用于将用户与符合其偏好的内容匹配。然而,虚假账号、策略性操纵等欺骗行为日益威胁系统的可靠性。当前推荐系统普遍采用矩阵补全技术,根据已观察评分预测用户未消费项目可能给出的评分。实际应用中需同时应对四大挑战:(i) 评分呈离散尺度(如1–5星);(ii) 存在通过伪造账号恶意操纵系统的用户;(iii) 缺失评分非随机(用户更可能消费预期喜欢的项目);(iv) 保证透明性、可复现性与稳定性。本文提出新型鲁棒离散矩阵补全方法(RDMC),兼顾稀疏评分数据特性与对抗操纵的可靠性。通过两个案例研究和精心设计的模拟实验评估,结果表明RDMC在复杂现实条件下表现稳健。本工作为未来在真实场景下评估推荐系统提供了统计上严谨的范式。

原文摘要 · Abstract (English)

Recommender systems are widely used in the digital landscape to match users with content fitting their preferences. However, growing concerns about fake accounts, strategic manipulation, and other deceptive online behavior place increasing pressure on the reliability of these systems. A common statistical approach behind recommender systems is so-called matrix completion, which predicts how users would rate items they have not yet consumed based on patterns in observed ratings. Realistically applying matrix completion methods requires jointly addressing several overlooked challenges: (i) ratings on discrete scales (such as 1--5 stars); (ii) the presence of malicious users who deliberately manipulate the system to their advantage through fake profiles; (iii) ratings missing not at random since users are more likely to consume items they expect to like; and (iv) fostering transparency, reproducibility, and stability. We jointly address these challenges by proposing a novel method, Robust Discrete Matrix Completion (RDMC), designed to capture the key characteristics of sparse rating data while remaining reliable in the presence of manipulation. We evaluate RDMC through two case studies and carefully designed simulation experiments. Our work thereby offers a statistically-sound blueprint for future studies on how to evaluate recommender systems under realistic scenarios.

推荐系统矩阵补全可靠性评分数据

Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。