提出可信、信任与权威三元模型,重新解析网络信息源评价机制
Social web and Wikipedia: an opportunity to rethink the links between sources' credibility, trust and authority
- 构建用户-文档-作者三元沟通模型,厘清可信、信任与权威关系
- 指出可信是内容真值属性,信任是生成可信内容的能力,权威是影响他人认知的接受度
- 以维基百科实证研究验证模型,适合关注信息评估与传播机制的研究者
互联网及其主要工具(如谷歌、维基百科、脸书、推特)不断引发人们每日追问:这条信息真实吗?我能信任这个作者或来源吗?这类问题虽非新事,但以往在书籍、报纸、广播和电视中也存在,本质上源于人类人际交流。本文聚焦两大科学问题:其一为理论层面,现有文献中关于可信性、信任、权威等概念的关系模糊,时而视为同义,时而截然不同;其二为历史层面,维基百科等开放协作平台对传统信息源的认知评价构成根本挑战。本文提出一个整合性、简明的模型,将用户、文档与作者关系视为人类沟通过程,仅保留三个核心概念:可信性(基于内容真值赋予的信息属性)、信任(产生可信内容的能力)与权威(作者影响力被接受,即读者认可其能改变观点、知识与决策)。该模型还描述了三者间的上行与下行关联,并以维基百科的实证研究加以验证。
原文摘要 · Abstract (English)
The Web and its main tools (Google, Wikipedia, Facebook, Twitter) deeply raise and renew fundamental questions, that everyone asks almost every day: Is this information or content true? Can I trust this author or source? These questions are not new, they have been the same with books, newspapers, broadcasting and television, and, more fundamentally, in every human interpersonal communication. This paper is focused on two scientific problems on this issue. The first one is theoretical: to address this issue, many concepts have been used in library and information sciences, communication and psychology. The links between these concepts are not clear: sometimes two concepts are considered as synonymous, sometimes as very different. The second one is historical: sources like Wikipedia deeply challenge the epistemic evaluation of information sources, compared to previous modes of information production. This paper proposes an integrated and simple model considering the relation between a user, a document and an author as human communication. It reduces the problem to three concepts: credibility as a characteristic granted to information depending on its truth-value; trust as the ability to produce credible information; authority when the power to influence of an author is accepted, i.e., when readers accept that the source can modify their opinion, knowledge and decisions. The model describes also two kinds of relationships between the three concepts: an upward link and a downward link. The model is confronted with findings of empirical research on Wikipedia in particular.
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