拆解用户意图与兴趣,提升推荐系统精准度。
Intent-Interest Disentanglement and Item-Aware Intent Contrastive Learning for Sequential Recommendation
- 将用户行为分解为动态意图和稳定兴趣,全面理解行为动机。
- 无需预设类别数,自适应捕捉每条交互的重要意图。
- 引入物品感知对比学习,强化意图与物品的关联性。
推荐系统通过分析用户的历史交互行为提供个性化推荐。由于用户交互通常基于其内在意图按顺序发生,因此可将行为解读为用户意图。近年来,基于意图的序列推荐被广泛研究,旨在从历史交互中建模用户意图,以超越传统方法对交互语义的忽视。然而,现有方法面临三大挑战:1)仅关注意图导致对行为理解不足;2)因预设固定意图类别数而缺乏鲁棒性;3)建模意图时忽略已交互物品。为此,我们提出意图-兴趣解耦与物品感知意图对比学习(IDCLRec)。该模型将用户行为解耦为动态意图和稳定兴趣,利用因果交叉注意力识别跨交互的一致兴趣,剩余残差行为作为意图,通过相似性调整损失建模其时间动态。此外,无需预定义意图类别数,重要性加权注意力机制可捕获每个交互的用户特定意图类别。同时引入物品感知对比学习,对同一交互中的意图进行对齐,并对对应意图下的物品组合进行对齐。在真实数据集上的大量实验验证了IDCLRec的有效性。
原文摘要 · Abstract (English)
Recommender systems aim to provide personalized item recommendations by capturing user behaviors derived from their interaction history. Considering that user interactions naturally occur sequentially based on users' intents in mind, user behaviors can be interpreted as user intents. Therefore, intent-based sequential recommendations are actively studied recently to model user intents from historical interactions for a more precise user understanding beyond traditional studies that often overlook the underlying semantics behind user interactions. However, existing studies face three challenges: 1) the limited understanding of user behaviors by focusing solely on intents, 2) the lack of robustness in categorizing intents due to arbitrary fixed numbers of intent categories, and 3) the neglect of interacted items in modeling of user intents. To address these challenges, we propose Intent-Interest Disentanglement and Item-Aware Intent Contrastive Learning for Sequential Recommendation (IDCLRec). IDCLRec disentangles user behaviors into intents which are dynamic motivations and interests which are stable tastes of users for a comprehensive understanding of user behaviors. A causal cross-attention mechanism is used to identify consistent interests across interactions, while residual behaviors are modeled as intents by modeling their temporal dynamics through a similarity adjustment loss. In addition, without predefining the number of intent categories, an importance-weighted attention mechanism captures user-specific categorical intent considering the importance of intent for each interaction. Furthermore, we introduce item-aware contrastive learning which aligns intents that occurred the same interaction and aligns intent with item combinations occurred by the corresponding intent. Extensive experiments conducted on real-world datasets demonstrate the effectiveness of IDCLRec.
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