通过用户评论情感冲突,精准建模商品各维度表现以提升推荐效果
An Aspect Performance-aware Hypergraph Neural Network for Review-based Recommendation
- 构建基于评论的超图,融合用户、商品、维度与情感极性关系
- 利用多用户情感极性加权,推断商品在各维度的真实表现性能
- 在6个数据集上显著提升推荐精度,适合细粒度推荐场景
在线评论使消费者能够对商品的多个方面提供详细反馈。现有方法通过图神经网络利用这些方面来建模用户对商品特定功能的细粒度偏好。我们提出一种面向评论推荐的方面性能感知超图神经网络(APH),该方法从用户评论的情感极性冲突中学习商品在不同方面的表现。具体而言,APH通过系统构建基于用户评论的方面超图,全面建模用户、商品、方面与情感极性之间的关系。同时,采用方面性能感知的超图聚合方法,综合考虑用户偏好与情感语义,对多用户的情感极性进行加权聚合,从而确定各情感极性的权重,推断商品在各个方面的性能表现。这些性能值随后作为权重用于邻近方面的聚合。在六个真实世界数据集上的实验表明,与最佳基线相比,APH在均方误差(MSE)、Precision@5和Recall@5上平均分别提升2.30%、4.89%和1.60%。源代码和数据可在https://github.com/dianziliu/APH获取。
原文摘要 · Abstract (English)
Online reviews allow consumers to provide detailed feedback on various aspects of items. Existing methods utilize these aspects to model users' fine-grained preferences for specific item features through graph neural networks. We argue that the performance of items on different aspects is important for making precise recommendations, which has not been taken into account by existing approaches, due to lack of data. In this paper, we propose an aspect performance-aware hypergraph neural network (APH) for the review-based recommendation, which learns the performance of items from the conflicting sentiment polarity of user reviews. Specifically, APH comprehensively models the relationships among users, items, aspects, and sentiment polarity by systematically constructing an aspect hypergraph based on user reviews. In addition, APH aggregates aspects representing users and items by employing an aspect performance-aware hypergraph aggregation method. It aggregates the sentiment polarities from multiple users by jointly considering user preferences and the semantics of their sentiments, determining the weights of sentiment polarities to infer the performance of items on various aspects. Such performances are then used as weights to aggregate neighboring aspects. Experiments on six real-world datasets demonstrate that APH improves MSE, Precision@5, and Recall@5 by an average of 2.30%, 4.89%, and 1.60% over the best baseline. The source code and data are available at https://github.com/dianziliu/APH.
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