通过长时行为细粒度感知时间,提升音乐推荐的实时精准度
Long-Term Interest Clock: Fine-Grained Time Perception in Streaming Recommendation System
- 基于候选物品与当前时间,从长期行为中检索相关子序列
- 引入时间间隔感知注意力,融合长时行为动态建模用户兴趣
- 在抖音音乐应用上线,活跃天数提升0.122%,适合实时推荐场景
用户兴趣在一天内呈现动态变化,例如上午8点偏好轻音乐,晚上10点转向环境音乐。传统系统采用小时嵌入建模日周期兴趣,但其离散性导致流式推荐中出现周期性在线模式和不稳定性。近期提出的Interest Clock虽表现优异,但仅以24小时为粗粒度单位,基于短期行为建模。本文提出细粒度时间感知方法Long-term Interest Clock (LIC),通过两个模块实现:(1) Clock-GSU利用候选物品与当前时间查询,从长期行为中检索相关子序列;(2) Clock-ESU采用时间间隔感知注意力机制,聚合子序列与候选物品。实验显示,线上A/B测试中用户活跃天数提升0.122%。离线扩展实验亦验证有效性。LIC已集成至抖音音乐App推荐系统。
原文摘要 · Abstract (English)
User interests manifest a dynamic pattern within the course of a day, e.g., a user usually favors soft music at 8 a.m. but may turn to ambient music at 10 p.m. To model dynamic interests in a day, hour embedding is widely used in traditional daily-trained industrial recommendation systems. However, its discreteness can cause periodical online patterns and instability in recent streaming recommendation systems. Recently, Interest Clock has achieved remarkable performance in streaming recommendation systems. Nevertheless, it models users' dynamic interests in a coarse-grained manner, merely encoding users' discrete interests of 24 hours from short-term behaviors. In this paper, we propose a fine-grained method for perceiving time information for streaming recommendation systems, named Long-term Interest Clock (LIC). The key idea of LIC is adaptively calculating current user interests by taking into consideration the relevance of long-term behaviors around current time (e.g., 8 a.m.) given a candidate item. LIC consists of two modules: (1) Clock-GSU retrieves a sub-sequence by searching through long-term behaviors, using query information from a candidate item and current time, (2) Clock-ESU employs a time-gap-aware attention mechanism to aggregate sub-sequence with the candidate item. With Clock-GSU and Clock-ESU, LIC is capable of capturing users' dynamic fine-grained interests from long-term behaviors. We conduct online A/B tests, obtaining +0.122% improvements on user active days. Besides, the extended offline experiments show improvements as well. Long-term Interest Clock has been integrated into Douyin Music App's recommendation system.
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