通过用户自创比喻,揭示美国人对AI的感知变化与信任差异。
From tools to thieves: Measuring and understanding public perceptions of AI through crowdsourced metaphors
- 用12000+条比喻收集公众对AI的认知,捕捉深层心理模型。
- 过去一年,人们对AI的人类化和温暖感提升34%~41%,信任度显著上升。
- 女性、老年人和少数族裔更倾向把AI当人看,提示需关注群体差异。
人工智能技术日益普及,公众如何感知它?我们通过为期12个月的全国代表性美国样本,收集了超过12,000条开放性比喻,反映公众对AI的心理模型。该方法突破传统自我报告的局限,捕捉更细微认知。结合量化聚类与质性编码,识别出20个主导比喻。为此,我们提出一个可扩展框架,利用语言模型技术测量公众感知的三个维度:拟人化(赋予人类特质)、亲和力与能力。结果显示,美国人普遍认为AI既温暖又能力强;过去一年中,对AI的人类化程度和亲和力感知分别提升了34%(r=0.80, p<0.01)和41%(r=0.62, p<0.05)。这些隐性认知与对AI的信任及采纳意愿强相关(r²=0.21, 0.18, p<0.001)。此外,我们发现系统性的人口统计学差异:女性、老年人及少数族裔更倾向于将AI拟人化,揭示了信任与采纳中的群体不平等。除提供可追踪态度演变的数据集与框架外,本文还为包容性与负责任的AI开发提供了可操作洞见。
原文摘要 · Abstract (English)
How has the public responded to the increasing prevalence of artificial intelligence (AI)-based technologies? We investigate public perceptions of AI by collecting over 12,000 responses over 12 months from a nationally representative U.S. sample. Participants provided open-ended metaphors reflecting their mental models of AI, a methodology that overcomes the limitations of traditional self-reported measures by capturing more nuance. Using a mixed-methods approach combining quantitative clustering and qualitative coding, we identify 20 dominant metaphors shaping public understanding of AI. To analyze these metaphors systematically, we present a scalable framework integrating language modeling (LM)-based techniques to measure key dimensions of public perception: anthropomorphism (attribution of human-like qualities), warmth, and competence. We find that Americans generally view AI as warm and competent, and that over the past year, perceptions of AI's human-likeness and warmth have significantly increased ($+34\%, r = 0.80, p < 0.01; +41\%, r = 0.62, p < 0.05$). These implicit perceptions, along with the identified dominant metaphors, strongly predict trust in and willingness to adopt AI ($r^2 = 0.21, 0.18, p < 0.001$). Moreover, we uncover systematic demographic differences in metaphors and implicit perceptions, such as the higher propensity of women, older individuals, and people of color to anthropomorphize AI, which shed light on demographic disparities in trust and adoption. In addition to our dataset and framework for tracking evolving public attitudes, we provide actionable insights on using metaphors for inclusive and responsible AI development.
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