重构电商搜索行为建模空间,提升推荐精准度
Behavior Modeling Space Reconstruction for E-Commerce Search
- 分离用户偏好与商品相关性,消除干扰
- 动态融合策略使预测更贴合真实行为模式
- 适用于追求高精度搜索体验的电商平台
提升搜索服务品质对改善用户体验和推动营收增长至关重要。传统搜索系统通过静态逻辑‘与’关系结合用户偏好与查询商品相关性进行建模,本文通过因果图与维恩图统一视角审视现有方法,发现两大关键问题:偏好与相关性效应相互纠缠,建模空间严重压缩。为此,提出新框架DRP,通过两个组件重构行为建模空间:一是偏好编辑,主动剥离偏好预测中的相关性影响,获得纯净用户偏好;二是自适应融合,动态调整融合标准以匹配偏好与相关性变化模式,实现更精细的行为预测。在两个公开数据集及一个私有搜索数据集上的实证验证表明,该方法显著优于现有方案。
原文摘要 · Abstract (English)
Delivering superior search services is crucial for enhancing customer experience and driving revenue growth. Conventionally, search systems model user behaviors by combining user preference and query item relevance statically, often through a fixed logical 'and' relationship. This paper reexamines existing approaches through a unified lens using both causal graphs and Venn diagrams, uncovering two prevalent yet significant issues: entangled preference and relevance effects, and a collapsed modeling space. To surmount these challenges, our research introduces a novel framework, DRP, which enhances search accuracy through two components to reconstruct the behavior modeling space. Specifically, we implement preference editing to proactively remove the relevance effect from preference predictions, yielding untainted user preferences. Additionally, we employ adaptive fusion, which dynamically adjusts fusion criteria to align with the varying patterns of relevance and preference, facilitating more nuanced and tailored behavior predictions within the reconstructed modeling space. Empirical validation on two public datasets and a proprietary search dataset underscores the superiority of our proposed methodology, demonstrating marked improvements in performance over existing approaches.
Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。