arXiv:2502.01231cs.RO2025-02被引 13

发现人们对服务机器人有四种稳定态度,影响使用体验与满意度。

Societal Attitudes Toward Service Robots: Adore, Abhor, Ignore, or Unsure?

  • 基于8.9万多人数据,识别出'喜爱、厌恶、无视、不确定'四类态度模式。
  • 态度类型可预测用户互动后的焦虑感、满意度及对机器人拟人度的感知。
  • 研究揭示了群体态度比个体偏好更持久,适合企业规模化部署服务机器人。

社会或群体层面的态度是不同个体态度的聚合,代表集体倾向。随着服务机器人日益普及,理解群体层面而非个体层面的态度,有助于企业拓展至大众市场而非小众领域。该方法更具持续性,能更好预测行为模式,且不依赖个人数据,规避了人工智能带来的隐私风险。服务理论中忽视态度的广泛差异会导致结论偏差。本研究通过五项跨国家、真实世界的数据分析(总样本量89,541,时间跨度2012–2024),揭示出四种稳定的态度类型:积极(‘adore’)、消极(‘abhor’)、漠然(‘ignore’)和矛盾(‘unsure’)。心理需求如人际互动、技术使用的自主性与关联性,是这些态度类型的重要前因(S2)。关键发现显示,不同态度群体在交互后表现出显著差异:在不适感与焦虑水平(S3)、满意度与服务评价(S4)、以及对机器人拟人程度的感知(如亲和力与怪异感,S5)方面存在系统性差异。

原文摘要 · Abstract (English)

Societal or population-level attitudes are aggregated patterns of different individual attitudes, representing collective general predispositions. As service robots become ubiquitous, understanding attitudes towards them at the population (vs. individual) level enables firms to expand robot services to a broad (vs. niche) market. Targeting population-level attitudes would benefit service firms because: (1) they are more persistent, thus, stronger predictors of behavioral patterns and (2) this approach is less reliant on personal data, whereas individualized services are vulnerable to AI-related privacy risks. As for service theory, ignoring broad unobserved differences in attitudes produces biased conclusions, and our systematic review of previous research highlights a poor understanding of potential heterogeneity in attitudes toward service robots. We present five diverse studies (S1-S5), utilizing multinational and "real world" data (Ntotal = 89,541; years: 2012-2024). Results reveal a stable structure comprising four distinct attitude profiles (S1-S5): positive ("adore"), negative ("abhor"), indifferent ("ignore"), and ambivalent ("unsure"). The psychological need for interacting with service staff, and for autonomy and relatedness in technology use, function as attitude profile antecedents (S2). Importantly, the attitude profiles predict differences in post-interaction discomfort and anxiety (S3), satisfaction ratings and service evaluations (S4), and perceived sociability and uncanniness based on a robot's humanlikeness (S5).

服务机器人群体态度用户体验行为预测

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