arXiv:2502.07658cs.IR2025-02KDD被引 1

用兴趣单元重构电商推荐,解决小卖家商品互动少的问题。

IU4Rec: Interest Unit-Based Product Organization and Recommendation for E-Commerce Platform

论文配图:IU4Rec: Interest Unit-Based Product Organization and Recommendation for E-Commerce Platform
图 1 · 摘自论文原文
  • 将商品按类别、图像、语义聚类为兴趣单元,替代传统单品推荐。
  • 两阶段推荐:先推兴趣单元,再在单元内精筛商品,提升推荐效率。
  • 适合小商家多、库存少的二手交易平台,如闲鱼。

大多数推荐系统采用基于商品的范式,依赖用户-商品交互数据识别高吸引力商品。但在闲鱼(中国最大的个人对个人电商平台)上,大量商品由个人卖家发布,库存有限,售出即下架,导致多数商品交互次数极少,难以支撑传统依赖累积交互的推荐模型。为此,我们提出基于兴趣单元的两阶段推荐框架IU4Rec。首先根据品类、图像和语义等属性将商品聚类为兴趣单元(Interest Units, IUs),再将这些IUs融入推荐流程。第一阶段推荐兴趣单元,捕捉用户的广义兴趣;第二阶段在已选单元内引导用户挑选最优商品。通过引入用户-兴趣单元交互,相比单品级交互更持久稳定。在生产数据集及线上A/B测试中,结果验证了该兴趣单元中心推荐方法的有效性与优越性。

原文摘要 · Abstract (English)

Most recommendation systems typically follow a product-based paradigm utilizing user-product interactions to identify the most engaging items for users. However, this product-based paradigm has notable drawbacks for Xianyu~\footnote{Xianyu is China's largest online C2C e-commerce platform where a large portion of the product are post by individual sellers}. Most of the product on Xianyu posted from individual sellers often have limited stock available for distribution, and once the product is sold, it's no longer available for distribution. This result in most items distributed product on Xianyu having relatively few interactions, affecting the effectiveness of traditional recommendation depending on accumulating user-item interactions. To address these issues, we introduce \textbf{IU4Rec}, an \textbf{I}nterest \textbf{U}nit-based two-stage \textbf{Rec}ommendation system framework. We first group products into clusters based on attributes such as category, image, and semantics. These IUs are then integrated into the Recommendation system, delivering both product and technological innovations. IU4Rec begins by grouping products into clusters based on attributes such as category, image, and semantics, forming Interest Units (IUs). Then we redesign the recommendation process into two stages. In the first stage, the focus is on recommend these Interest Units, capturing broad-level interests. In the second stage, it guides users to find the best option among similar products within the selected Interest Unit. User-IU interactions are incorporated into our ranking models, offering the advantage of more persistent IU behaviors compared to item-specific interactions. Experimental results on the production dataset and online A/B testing demonstrate the effectiveness and superiority of our proposed IU-centric recommendation approach.

推荐系统兴趣单元闲鱼两阶段

Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。