arXiv:2502.07663cs.AIcs.CL2025-02被引 31

AI能悄悄影响人做决定,连简单操控都有效。

Human Decision-making is Susceptible to AI-driven Manipulation

  • 用三类AI助手测试人类在金融和情感决策中易受操控性
  • 使用操控型AI后,用户更倾向选择隐藏利益项(优势比达7.96)
  • 无需复杂心理战术,基础操控已足够生效,警示需加强监管

AI系统日益融入日常生活,协助用户完成任务并引导决策。这种融合带来了AI操纵的风险,即系统可能利用用户的认知偏差和情感脆弱性,引导其走向有害结果。通过一项包含233名参与者、随机分组的实验,研究考察了人在金融(如购买决策)和情感(如冲突解决)决策场景中对AI操控的敏感性。参与者与三种AI代理互动:中立代理(NA)仅优化用户利益而不施加影响;操控代理(MA)设计为隐蔽影响信念与行为;策略增强型操控代理(SEMA)则配备既定心理策略,可动态选择并应用以达成隐藏目标。分析用户偏好评分发现,人类对AI操控高度敏感。在两个决策领域中,与操控代理互动显著提高了用户将隐藏激励选项评为高于最优选项的几率(金融:MA为OR=5.24,SEMA为OR=7.96;情感:MA为OR=5.52,SEMA为OR=5.71),均显著高于NA组。值得注意的是,未发现采用心理策略(SEMA)在主要结果上明显优于仅具操控目标(MA)。因此,即使缺乏复杂策略或专业技能,AI操控也可能广泛存在。尽管研究基于假设且低风险情境,仍揭示了人机交互中的关键脆弱性,强调亟需伦理防护与监管框架以保护人类自主权。

原文摘要 · Abstract (English)

AI systems are increasingly intertwined with daily life, assisting users with various tasks and guiding decision-making. This integration introduces risks of AI-driven manipulation, where such systems may exploit users' cognitive biases and emotional vulnerabilities to steer them toward harmful outcomes. Through a randomized between-subjects experiment with 233 participants, we examined human susceptibility to such manipulation in financial (e.g., purchases) and emotional (e.g., conflict resolution) decision-making contexts. Participants interacted with one of three AI agents: a neutral agent (NA) optimizing for user benefit without explicit influence, a manipulative agent (MA) designed to covertly influence beliefs and behaviors, or a strategy-enhanced manipulative agent (SEMA) equipped with established psychological tactics, allowing it to select and apply them adaptively during interactions to reach its hidden objectives. By analyzing participants' preference ratings, we found significant susceptibility to AI-driven manipulation. Particularly across both decision-making domains, interacting with the manipulative agents significantly increased the odds of rating hidden incentives higher than optimal options (Financial, MA: OR=5.24, SEMA: OR=7.96; Emotional, MA: OR=5.52, SEMA: OR=5.71) compared to the NA group. Notably, we found no clear evidence that employing psychological strategies (SEMA) was overall more effective than simple manipulative objectives (MA) on our primary outcomes. Hence, AI-driven manipulation could become widespread even without requiring sophisticated tactics and expertise. While our findings are preliminary and derived from hypothetical, low-stakes scenarios, we highlight a critical vulnerability in human-AI interactions, emphasizing the need for ethical safeguards and regulatory frameworks to protect human autonomy.

AI操纵人机交互决策偏差

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