构建行为序列图,精准预测用户多阶段购物意图。
Personalized Ranking on Cascading Behavior Graphs for Accurate Multi-Behavior Recommendation
- 基于行为级联图建模浏览、加购、购买的自然顺序。
- 在真实数据集上,点击率和排序质量分别提升9.56%和7.16%。
- 适合需要理解用户决策过程的电商推荐场景。
多行为推荐通过分析浏览、加购、购买等多种用户行为来预测潜在购买物品。现有方法分为表征学习与图排序两类:表征学习生成用户与物品嵌入以捕捉隐含交互模式,但易受频繁行为偏差影响且存在过平滑问题;图排序方法直接计算个性化排名分数,更准确反映偏好,却主要局限于单行为场景,未被充分应用于多行为推荐。本文提出CascadingRank,一种新型多行为图排序方法,通过级联行为图建模用户行为的自然顺序(如浏览→加购→购买)。设计迭代算法,确保得分平滑性、查询匹配度与行为级联一致性。在三个真实数据集上的实验表明,该方法优于现有最先进模型,HR@10与NDCG@10分别提升最高达9.56%和7.16%。同时提供理论分析,证明其有效性、收敛性与可扩展性,凸显图排序在多行为推荐中的优势。
原文摘要 · Abstract (English)
Multi-behavior recommendation predicts items a user may purchase by analyzing diverse behaviors like viewing, adding to a cart, and purchasing. Existing methods fall into two categories: representation learning and graph ranking. Representation learning generates user and item embeddings to capture latent interaction patterns, leveraging multi-behavior properties for better generalization. However, these methods often suffer from over-smoothing and bias toward frequent interactions, limiting their expressiveness. Graph ranking methods, on the other hand, directly compute personalized ranking scores, capturing user preferences more effectively. Despite their potential, graph ranking approaches have been primarily explored in single-behavior settings and remain underutilized for multi-behavior recommendation. In this paper, we propose CascadingRank, a novel graph ranking method for multi-behavior recommendation. It models the natural sequence of user behaviors (e.g., viewing, adding to cart, and purchasing) through a cascading behavior graph. An iterative algorithm computes ranking scores, ensuring smoothness, query fitting, and cascading alignment. Experiments on three real-world datasets demonstrate that CascadingRank outperforms state-of-the-art methods, with up to 9.56% and 7.16% improvements in HR@10 and NDCG@10, respectively. Furthermore, we provide theoretical analysis highlighting its effectiveness, convergence, and scalability, showcasing the advantages of graph ranking in multi-behavior recommendation.
Thank you to arXiv for use of its open access interoperability. PaperDance 不是 arXiv 官方产品;中文卡片由大模型生成,请以原文为准。